Profiles & Campaigns Archives

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Engagement

Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

Video Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.

Social

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Technology

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.

Technology

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.

Profiles & Campaigns

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.

Events

Experiential Inspiration: 15 Brand Activations from the Super Bowl

15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

Digital

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

Profiles & Campaigns

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.