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Festivals & Fan Cons

The Brief: Crypto Lakes and Coffee Revolutions

This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.

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Pop-Ups

Experiential Marketing Trend of the Week: Brand Gazettes

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Sponsorships

4 Best Practices for Defining Influencer Etiquette at Sporting Events

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Festivals & Fan Cons

How PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026

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B-to-B Events

Rewriting the Trade Show Playbook, with Robyn Davis, Author of ‘Exhibit Smarter’

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Upcoming

Trending in Experiential
Festivals & Fan Cons

The Brief: Crypto Lakes and Coffee Revolutions

From
Sponsorships

4 Best Practices for Defining Influencer Etiquette at Sporting Events

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Pop-Ups

How 20-Plus Brands Aced Experiential at the US Open

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Pop-Ups

The Brief: Flavor Interventions and Death Predictions

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From the Editors

Cause Marketing

The Brief: Airport Narrators and Community Baby Showers

This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.

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Pop-Ups

Sephora & Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups to Campus

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Pop-Ups

After 125 Years, Jergens Taps Gen Z Trends and Aesthetics to Power a Brand Refresh

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Pop-Ups

The Brief: Hydration Officers and Beauty Schools

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Trade Shows

Our Top 5 Experiential Trends from Dreamforce 2026

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Trade Shows

How Outdoor Retailer 2026 Took the Show Outside

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Pop-Ups

Experiential Marketing Trend of the Week: Curated Marketplaces

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