B-to-C Events
The Brief: Cowboy Deliveries and Talking Toilet Paper
This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
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B-to-C Events
Experiential Marketing Trend of the Week: Women’s Fitness Activations
Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has […]
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