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The Brief: Jargon Bars and Il Fresco Peroni

This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco Peroni.

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How Disney Turned ‘The Devil Wears Prada 2’ into an Experiential Marketing Machine

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Inside Jeans Country: American Eagle’s First-Ever Stagecoach Activation

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How Nikon is Winning Over Creators with a ‘Try Before You Buy’ Experiential Strategy

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Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases

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The Brief: Skinsurance Offices and ‘Shrinking’ Mazes

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The Brief: Delivery Runners and Color Seasons

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The 2025 Women in Events Roundtable

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Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

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From the Editors

B-to-B Events

Field Report: Product Demos That Delivered at NAB 2026

The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S.  […]

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B-to-B Events

10 Things We’re Fired up for at the 2026 Experiential Marketing Summit

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B-to-C Events

The Brief: ‘Pouroscope’ Stations and Billboard Bars

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Experiential Marketing Trend of the Week: Miniaturized Touchpoints

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IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC

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How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers

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Meet the 2026 B-to-B Dream Team

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