Quigo Makes Waves in the Contextual World
According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content.
Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?
First question first. Placing ads next to Web content has been a kind of red-headed stepchild of search marketing for a while now, and not just because of the relatively small budgets it has attracted. Many analysts treat contextual ads as a subset of search, mostly because delivery of the ads is triggered by a keyword or set of them on the content page. But that doesn
