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Consumer Marketing

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Pepsi Offers First Pitch at World Series Game Via Walgreens

Pepsi Offers First Pitch at World Series Game Via Walgreens

Posted on August 3, 2005 by Chief Marketer Staff

Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series.

The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets a trip for four to a 2005 World Series game including airfare, accommodations, game tickets, $500 in cash and the chance to throw the first pitch. Some 500 first-prize winners get 2005 World Series T-shirts; 100 second prizes are $20 Walgreens gift cards and 500 third-prize winners get MLB World Series commemorative baseballs.

Consumers can enter at Walgreens or via specially marked 2-liter Pepsi products.

In-store radio, a mention at Pepsi.com and local radio tags support.

For more stories on games, contests & sweeps

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