News Brief: Jack Morton/General Motors
JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services. Jack Morton anticipates additional growth of staff and resources in 2011. Additionally, in summer 2011, the agency will relocate its office from suburban Troy, MI, to downtown Detroit, across the street from GM's world headquarters. The AOR scope encompasses work for GM that Jack Morton has traditionally been responsible for in events and communications for key audiences and constituencies, including consumers at auto shows, the Chevrolet and Cadillac dealer bodies and GM corporate employees, as well as national, regional and local sponsorship program selection and consumer activation programs.
