How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

Posted on by Chief Marketer Staff

In our latest Brands on Fire profile, we brought you an in-depth look at the strategy and tactics behind Dos Equis’ college football Tailgate Throwdown, where one lucky fan scored the opportunity to design his dream tailgate experience. But a personalized tailgate experience isn’t the only way brands showed up for fans this season. An article in Event Marketer looks at how other brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open