Newcastle Brown Ale Sweeps Offers Prizes for Him and Her
It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble.”
The Best of Both Worlds sweeps dangles a grand prize of a home entertainment center including a Philips 50-inch digital-cable-ready plasma HDTV; a Philips home theater system with DVD/CD/MP3/DivX player and stadium-style catering for up to 20 people at the winner’s home during the 2007 Super Bowl. And once the party’s over, a $250 gift card will deliver a local cleaning service to spruce things up. In addition, the winner and his or her significant other, receive a five-day, four-night trip to Beverly Hills and $2,500 in spending money.
“[The best of both worlds] is a term that we use quite often use in our description to consumers about Newcastle Brow Ale because its is full flavored yet smooth like no other. That’s the association with the brand,” said Bill Wetmore, customer marketing director for Scottish & Newcastle Importers. “Each edition of the contest has had a unique approach in that there are two grand prizes, one that gets you into trouble and one that gets you out. You can have the good time with your friends, but you can also keep your significant other happy.”
Four entrants (secondary prizes) will get a Philips home theater system and one $250 department store gift certificate. Eight players get one $200 Best Buy gift certificate and one $200 department store gift certificate. Twenty third-place prizes include one $50 Best Buy gift certificate and one $50 department store gift certificate. Fourth-place prizes include a Newcastle Brown Ale T-shirt for 50 entrants.
Consumers register at Newcastlebrown.com from Aug. 1 through Oct. 31. This is the third Best of Both Worlds sweeps the beer maker has run.
Some 4,500 P-O-P displays across the country support, as well as a dedicated section of the Web site. Details were also sent to the brand’s permission-based database of about 50,000. Vitrorobertson, San Diego, handles.
