NASCAR, The Kellys Offer Sweepstakes to Race

Posted on by Chief Marketer Staff

SportsBlast, the production company responsible for The Kellys, an animated series featured on NASCAR.com, will award a fan with a trip for four to the 2006 Daytona 500.

The winner will receive tickets to the Feb. 19 race, as well as tickets to grandstand events leading up to the race, hospitality passes for the weekend, domestic airfare, accommodations and $500 in spending money. In addition, the winner has the chance to be immortalized as a character in a future episode of The Kellys.

“For NASCAR, which is already branded well with fans, it will help the NASCAR.com site to be viewed not only as having stats and race coverage, but as having pure creative content,” said Peter Kjenaas, creative producer of the series.

Consumers can enter the sweepstakes until Jan. 27 on The Kellys Web site at teamkellyracing.com. The winner will be announced on Jan. 31.

Print ads, online materials and radio spots support.

The Kellys is an animated series that takes fans behind the scenes of a stock care racing family trying to win on the big circuit. The series is featured on NASCAR.com.

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