Music Fans Get A Chance at Glory with “My Grammy Moment”
Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act. Now she’s the centerpiece of a new user-content campaign by CBS.com and the Recording Academy to promote the broadcast of the Grammy Awards on CBS on Feb. 8.
Through Feb. 6, fans can go online and upload short videos of themselves singing along to a segment of the video for “I Kissed a Girl.” Visitors to the site will be able to vote for their favorite fan performance, and the most popular videos will be incorporated into Perry’s live performance of the song on the night of the awards ceremony broadcast.
It’s the third year in a row that the Grammys have mounted this user-centered campaign, now titled “My Grammy Moment.” In 2007 the ceremony solicited fan videos for a chance to perform live with host and nominee Justin Timberlake, and in 2008 violinist Ann Marie Calhoun’s video submission earned her the chance to sit in live with the Foo Fighters.
The contest announcement did not detail why this year’s winner would not be asked to perform live with Perry, whose “Kissed a Girl” is nominated in the Best Female Pop Vocal category.
CBS.com will announce the top 20 vote-getters for the live broadcast on Jan. 23 and the top six on Feb. 6. The top three fan videos will be chosen before the broadcast and highlighted during Perry’s Grammy ceremony performance, along with “additional popular video submissions,” according to the CBS.com statement.
Visitors to the site will also be able to vote for the Top Fan Video, to be highlighted on the Web site.
“We’re excited to bring this truly interactive experience from online to on-air,” senior vice president and general manager of CBS Audience Network Joe Ferreira Sr. said in a statement. “It’s tremendous to have an artist like Katy on board. She has an immense online fan base and we look forward to seeing what music fans bring to the table in this venture.”
As an artist with a large presence in online media, Perry was one of the headline acts at the first YouTube Live performance, held in San Francisco last November.
