Loews Launches Free Phone Giveaway, Sweeps
Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part of the Loews Summer Flick Phone Giveaway promotion. To qualify for the free phone, consumers must activate a new, two-year service agreement with Cingular Wireless. Upon receipt of the signed agreement, consumers will receive the activated cell phone in the mail.
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| Consumers are just a movie away from receiving a free cell phone from Loews |
Loews estimates it will giveaway tens of thousands of free phones during the promotion, which runs through Sept. 5. The cell phones are valued at $150 each. The promotion marks the first time Loews has sponsored a cell phone giveaway.
And beginning July 15, moviegoers can enter a contest and submit their own 30-second flip phone movies to their local radio station. Radio partners in 11 markets will judge and select the best mini movies submitted in the Flip Phone Filmmaker, of which listeners will cast the final votes. Participating markets include Baltimore, MD, Boston, Chicago, Dallas, Washington, DC, Detroit, MI, Houston, Los Angeles, New York City, San Francisco and Seattle, WA.
Contest winners will receive a Loews season pass and radio station prizes. Winning film shorts will be posted on Enjoytheshow.com.
“We hope moviegoers will enjoy going to Loews even more this summer with this exciting promotion,” said John McCauley, senior VP-marketing for Loews Cineplex Entertainment, in a statement. “We strive to bring the most enjoyable movie entertainment experience to our customers. In addition to offering them the most anticipated summer blockbusters, we want to give them something extra as a thank you for their patronage.”
In-theater signage, e-mail blasts, radio spots and Internet materials support.
