Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles.
To enter the Lexus Experience Sweepstakes, consumers must purchase a specially marked McCartney Chaos and Creation In the Backyard CD at participating retailers to obtain a unique code. Consumers then enter the code online at Lexus.com/mccartney.
One grand-prize winner will get a 2006 Lexus RX 400h luxury SUV. One first-prize winner will receive a mark Levinson home system. The second-prize winner gets the “Lexus Experience”— row tickets for two to McCartney’s The U.S. Tour in Los Angeles, including first class airfare, a chauffeured Lexus, hotel accommodations, a set of McCartney recordings, $500 cash, an invitation to a pre-concert reception and U.S. Tour merchandise. Nine third-prize winners will receive a set of McCartney recordings.
Lexus is also giving fans a chance to listen to McCartney’s Chaos and Creation In the Backyard CD via streaming music online at Lexus.com/mccartney.
The sweepstakes is open to consumers 18 and older and runs through Dec. 31. Internet materials support.
