Lexar, MGM Studios Partner For Be Cool Sweeps
Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere.
The Be Cool With Lexar Sweepstakes will award one grand-prize winner and a guest with an all-expense paid trip to see the premiere of the movie in February, in a location yet to be determined. In addition the grand-prize winner will receive an autographed movie poster, Lexar’s newest JumpDrive USB flash drive and a digital music player. The first-prize winner will receive a private screening party with 25 friends at a movie theater in their area.
Be Cool, starring John Travolta and Uma Thurman, is the sequel to Get Shorty in which Travolta also appeared. Be Cool will be released nationwide in theaters on March 4.
Consumers 18 and older can enter the sweepstakes online at Lexar.com/becool and click on the Be Cool With Lexar link. There, consumers can also download the movie trailer or a screensaver. Sweepstakes entries are also available at participating retailers.
As part of the promotion, the Be Cool movie trailer will be loaded on select Lexar JumpDrive USB flash drive products. In addition, the promotion includes a separate retail sweepstakes offering the same grand and first prizes to sales associates. Sales associates can enter the sweepstakes via mail or through online Lexar product training at Cyberscholar.com.
The company designed the sweepstakes to give retail partners a “unique and innovative value-add promotion,” said Theresa Boldrini, director of retail promotions, Lexar.
“To the best of our knowledge, content such as a movie trailer has never been offered to customers preloaded on to a USB Flash Drive,” Boldrini said. “Additionally, this promotion drives secondary placement and allows Lexar to train retail sales associates on the features and benefits of our JumpDrive, Memory Card and MP3 Player products.”
The promotion runs through March 1.
