KFC Sweeps Ties to the Big Game

Posted on by Chief Marketer Staff

Kentucky Fried Chicken is out with a sweepstakes to generate excitement for the Super Bowl and all the partying around the game.

The Choose to Party with KFC online sweepstakes began Jan. 9 dangles such prizes as a 45-inch flat screen TV, cash for catering a tailgate or football party or other event and “plenty of wings from KFC,” the company said. The sweeps ends Jan. 29.

At the dedicated Web site, ChooseYourSauce.com, participants can enter once per day, play a game that asks players to pick different sauces that load a Web-based movie or take a “flavor logical personality test.”

The grand-prize winner gets the big-screen TV, valued at $2,500 and KFC gift checks valued at $500, 21 first-prize winners get $350 gift checks; other prizes include $50 gift checks. Every 100th entry from the first 30,000 entries wins an additional prize of $50.

The winners will be picked Jan. 30. Super Bowl XL will be played in Detroit, Michigan on Feb. 5 at Ford Field.

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