KFC, Raymond’s Roberts Team For Sweepstakes
KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime.
The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as part of the Bring Back Family Dinner Pledge and Sweepstakes. Roberts, a grandmother of three, was first to take the pledge.
“As Marie on Everybody Loves Raymond, I was always trying to get the family around the dinner table and it played for a lot of laughs.” said Doris Roberts in a statement. “It’s not easy for many families today; with schedules and commitments. It can be tough to have everyone come to the dinner table. So don’t worry about the table; sure, you can all eat in the kitchen or the dining room. What’s important is sharing food and sharing time.”
Studies have show having dinner together helps a family be healthier and feel more connected. A 2004 University of Minnesota study of kids 11 to 18 found that teens that have dinner with their parents are less likely to be depressed or try illegal substances and often achieve better grades.
KFC is offering consumers a chance to have free family dinners under its Bring Back Family Dinner Sweepstakes. Consumers who log on to KFCfamilydinner.com to take the pledge will be entered to win one of 2,500 KFC family dinners. One grand-prize family will receive a weekly KFC dinner for one year.
“Our goal is to make it easy for all kinds of families to bring dinnertime back to their daily routine,” said Gregg Dedrick, KFC president in a statement. “By pledging to engage in family mealtimes together, families can create new dinner traditions that will continue for generations.”
Consumers can also find family dinner tips, conversation starters and dinner ideas on the Web site.
The sweepstakes is open to consumers 18 and older and runs through Sept. 8. Internet materials support. Louisville, KY-based KFC Corp. sponsors.
