Internet Growth Leads Ad Spend Jump: TNS Media
Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 — a 4.1% gain, according to TNS Media Intelligence.
TNS listed online spending as growing 17.3%, from $8.3 million a year ago to $9.8 million in 2006. But the growth rate for Internet spending was likely higher: TNS does not include paid search advertising within its Internet figures.
Even without paid search, the online category showed the second-largest jump, topped only by freestanding inserts, spending on which rose by 25.5%, from $1.5 million to $1.8 million. Spanish-language television rose 13.9%, during the same period, growing from $3.8 million to $4.3 million.
TSN Media’s figures don’t include direct mail or catalogs, nor do they distinguish direct response radio and television from branding advertisements.
