Clorox Contest Tackles Trashed Cubicles
The Clorox Co. is running an online contest to find the grossest work cubicles in America.
The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with equipment (and cleaning supplies) from Clorox, Sharper Image, Pottery Barn, Office Depot and iTunes.
Site visitors browse entries, then vote for the cubicle that most needs a makeover. Four winners—two in March, two in April—each get the grand prize. Clorox drives site traffic with linked banner ads on 35 Web sites, and e-mail to 20,000-plus computer-savvy consumers. Guerrilla marketing shop Interference, Inc., New York City, handles for San Francisco-based Clorox.
The contest touts Clorox Disinfecting Wipes; the site carries cleaning factoids, like how many more germs there are on an office phone than a toilet. The contest has garnered 77 entries (including a bathroom decked out with a laptop and cellphone) and thousands of votes.
