Chrysler Launches Virtual Film Competition
A 2006 Sundance Film Festival is the perfect locale for Chrysler to launch a film competition, in which contestants can vie for a Chrysler Crossfire.
Starting Friday, the carmaker will launch Chrysler in The Movies: Virtual Film Competition with videogame publisher Activision, Inc. The competition will give players an opportunity to create virtual films using Activision and Lionhead Studios’ The Movies Windows PC game.
To enter, consumers must create a three- to five-minute short film using the game. The film must contain a current Chrysler vehicle, said Suraya DaSante, Chrysler spokesperson. Entrants can receive game and contest information at Themoviesgame.com.
Contestants must submit finished movies online at Themoviesgame.com/filmcompetition by April 20. The winner will be announced in May and gets a Chrysler Crossfire.
“Entertainment and gaming are fun and engaging ways to educate consumers about our brands and products,” DaSante said. “It’s going to continue to raise awareness with new consumers about Chrysler’s great line of products.”
BBDO, Detroit handles the promotion.
Chrysler will soon announce an additional competition called The Chrysler Film Project, which will give aspiring directors the opportunity to turn their short film into a full-length feature film courtesy of Chrysler.
