Chevrolet Presenting MLB’s All-Time Latino Team

Posted on by Chief Marketer Staff

Chevrolet is leveraging is sponsorship of Major League Baseball by presenting the league’s first-ever all-time Latino team, and will award one voter a trip to this year’s World Series to see the official unveiling of the team.

As part of the Chevrolet Presents the Major League Baseball Latino Legends Team program, a ballot has been created featuring 60 Latino players representing seven different countries and territories. Chevy will support the program with ballot boxes and program themed P-O-S materials in participating Chevy dealerships from Aug. 29 to Oct. 10. Consumers can also vote online at MLB.com.

Consumers will select eight position players— at each infield position and three outfielders, three starting pitchers and one relief pitcher— makeup the final team, and MLB and Chevy will announce the 12 players prior to Game Four of the 2005 World Series.

All fans who submit a ballot can enter the sweepstakes by opting in when they submit an online ballot, or by filling out a form on the paper ballot.

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