October’s B2B and Martech Top 10 Stories

Posted on by Beth Negus Viveiros

Boo! Don’t be scared if you missed any of our most popular stories this month. Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

Attribution Still a Huge Challenge for B2B Marketers
Lengthy sales cycles, numerous touchpoints and too much data are among the biggest hurdles B2B marketers face when it comes to accurate attribution.

B2B Marketing Outlook Survey
In this exclusive annual survey report, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI.

Q&A: Heineken Taps into Experiences to Create Relevant Marketing
Chief Marketer recently chatted with Jessica Robinson, VP marketing for portfolio brands at Heinken USA, to get her take on the challenges on reaching both consumers and B2B audiences like distributors and retailers in the competitive beer and lager space.

Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 percent of marketers, according to a new report.

Chatbots From Czech to Chinese (And Everywhere in Between)
Increasing numbers of enterprises are investing in chatbots. The promise of offloading expensive support that previously required human intervention to artificial intelligence-driven technologies is attractive, especially for organizations with complex, technical products and services.

Making Direct Mail Work Harder: Three Essential Tips
In the same way that vinyl records are being embraced by under 25 year olds, direct mail is being reinvented by marketers who are using it as a vital part of their multichannel marketing strategies.

5 Ways AI is Affecting Content Marketing
AI has completely changed the mechanism of content marketing as well as its implication and implementation. Here’s five ways AI is altering the content marketing landscape.

Marketers Seeking More Sales than Audience Feedback on Content
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from CMI.

Better B2B Email: 10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, TraceLink’s Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.

How GDPR and Stronger Regulations Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.



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