How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

Posted on by Chief Marketer Staff

When it comes to targeting online users with personalized messages, brands with access to first-party data sets have an advantage over competitors—and will continue to maintain an edge as privacy rules governing digital media become more restrictive. Dairy and food manufacturer Land O’Lakes has enjoyed some success with its data collection strategy of late by leveraging a CDP, mining its websites and newsletters for valuable data and incorporating timing into its targeting strategy. Here’s how the company is converting customers with smarter data management, according to an article in AdExchanger.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open