Cool Reads: Our July B2B and Martech Top 10

Posted on by Beth Negus Viveiros

Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.

Avnet Uses a Podcast to Connect With Engineers
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.

The Future of Email in a Voice Technology World
Voice technology and the use of virtual assistants are becoming widespread, changing the way we live and respond to marketing messages. What does this mean for email marketing?

6 Reasons Influencers Should Be Part of Your Social Strategy
Kardashian-level names aren’t the only influencers brands should consider. There are individuals in almost every field who have established their credibility to loyal followers.

How Shifting Business Strategy Can Break a B2B Brand
Here’s a few tips to recognize issues, and what you can do to fix them.

Influencers Help Xerox Set the Page Free
An ebook powered by celebrity influencers helped Xerox create engagement and contemporary relevance for the brand.

Human Element Can Help Align Sales and Marketing
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Applying Conversion Rate Optimization to All Aspects of Marketing
The CRO mindset is a natural extension of the promises of digital marketing. But CRO can also be applied other forms of more traditional advertising as well.

Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.

Increasing B2B Social Time With Video
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way to get them talking.

Constellation Tees Up Partnership With PGA
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.



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