AOL Joins Makeover Craze via Sweeps
America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season.
Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 for a chance to win the grand prize, a digital makeover worth an estimated $50,000. Entrants must submit an essay between 50-100 words describing how an AOL Digital Home Makeover would enhance their life. Entrants in the contest will also have a chance to win a second place prize of an entertainment room package worth over $8,000.
The grand prize package includes a personal visit by Vern Yip, celebrity designer and architect formerly with TLC’s Trading Spaces and host of the upcoming NBC show, Home Intervention.
Yip will make over up to two rooms in the winner’s home. That person also wins AOL service for one year; broadband connectivity for a year; and professional installation and technical support for a full assortment of digital gear for the entire home. Products include a Kodak digital camera, 1,000 free photo prints, a Sony desktop PC, a flat panel DLP TV, an Epson ink-jet printer, a wireless media player, a Sony DVD system and more.
“This Digital Makeover campaign highlights how AOL is at the center of consumers’ increasingly digital lifestyle,” said Joe Redling, CMO at America Online, Dulles, VA.
“More and more, I’m seeing design trends that take into account new technologies such as flat-screen TVs out in the open instead of hidden by cabinets, or displaying photos that families have edited and printed themselves,” Yip said, designer, architect and AOL’s Digital Home Makeover Expert. “America Online is making it easy to bring technology throughout their homes, while maintaining a look that’s smart, functional, and chic.”
In addition, AOL is offering sweeps prizes tied to the digital lifestyle. Ten first prize winners will receive a laptop and 10 second prize winners will receive personal desktop computers.
To kick off the sweepstakes, Yip will be making special appearances at the Granite Run Mall in Media, PA, and the Mall of America in Minneapolis, MN, on Dec. 4 and 5.
Consumers who sign up for AOL service at participating retail stores or at home with CD-ROMs obtained from participating retail stores get a $100, $50 or $25 gift card that can be used at participating retailers including, Best Buy, Circuit City, CompUSA, Office Depot, Sears, Blockbuster, J&R, Mircrocenter and Good Guys.
