4Kids TV Partners With Chuck E. Cheese For Promo
4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes.
Under the partnership, employees in 500 Chuck E. Cheese restaurants will distribute 1 million 4Kids TV activity books to consumers. The books, which are handed to patrons when they exit the restaurants, instruct viewers to watch 4Kids TV and search for on-air codes in September. Viewers then are directed online to 4kids.tv/buzz to enter the codes for a chance to win a Chuck E. Cheese birthday party for 20 guests. One hundred first-prize winners will receive a Game Boy Advance game.
Chuck E. Cheese restaurants will distribute the last of the 4Kids TV activity books Sept. 23-25. The last two codes will be revealed Sept. 24 and Oct. 1 on 4Kids TV.
The goal of the campaign is to build strong brand identity among parents and children and further engage viewers with 4Kids TV.
“We’re excited about our new partnership with Chuck E Cheese because of the level of importance they put on serving kids first, which in turn provides the ultimate promotion platform for 4Kids TV and our TV properties,” said Bob Mitchell, VP-marketing and promotions, 4Kids Entertainment.
Online materials and TV spots support.
