1-800-Flowers Entices Customers with Trip to Ireland
1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle.
The Your Very Own Ireland promotion was set in motion to celebrate the upcoming St. Patrick’s Day on March 17. Participants can visit 100flowers.com/ireland where they can register and click on a map to of Ireland to find out if they have won. The grand prize includes six seven-day trips for two to Ireland, a one-year subscription for its flower-of-the-month club called Months in Bloom, which is a fresh flower delivery each month for one year and 30 bouquets of the company’s flower pick for the month of March, Bells of Ireland.
Non-winners get a promotion code for a $5 coupon to be used for a purchase at 1-800-Flowers.com. A thank-you e-mail arrives almost immediately with the coupon and a reminder to visit the site for more chances to win. Some 37 winners will be selected before the promotion ends March 31.
Banner ads on 1-800-Flowers.com and the Tourism Ireland home page as well as reminders in e-mails to customers support.
EPrize, Pleasant Ridge, MI, handles.
