National Smokers Survey Responders

A list of 2.7 million smokers who participated in a national online survey of smoking habits and preferences. More than 60% provided an electronic signature verifying their age and identity.

SELECTIONS: Phone number, e-mail address, age, gender, brand, purchase behavior, state/SCF/ZIP

PRICE: $85/M (non-smoker-related offers); $600/M (smoker-related offers)

CONTACT: Direct List Services Division, Lake Group Media Inc., 914-925-2486

Counselor

The Advertising Specialty Institute is offering Counselor magazine’s list of 7,088 subscribers. Counselor focuses on the promotional products industry, including corporate gifts and incentives. Distributors and suppliers are among its readers. E-mail addresses are available.

SELECTIONS: Phone number, job title, number of employees, SIC code, industry, max per company, state/SCF/ZIP

PRICE: $150/M

CONTACT: Walter Karl Inc., 845-732-7054

Religious Donors to Health Causes

Identifies 1.9 million contributors; about 65% are women, average age 63. Segments are offered for Roman Catholic, Jewish and Protestant donors. Direct mail is the source.

SELECTIONS: Hotlines, gender, age, religion, presence of children, ethnicity, lifestyle, state/SCF/ZIP

PRICE: $80/M

CONTACT: Trinity Direct LLC, 973-283-3600

Telephone Survey Says

Thirty-five million names with political affiliations are listed here, including 10 million from the last 12 months. Data comes from automated telephone surveys, collected from touch-tone responses or through use of speech-recognition software. It’s available for rental, data overlays or licensing.

SELECTIONS: Phone number, age, income, credit card, political affiliation/interest, recency, state/SCF/ZIP

PRICE: $120/M (base)

CONTACT: Lighthouse List Co., 800-684-2180

Premier U.S. Time-share Owners

Nearly 3.5 million buyers are listed. They paid approximately $14,500 to stay at resort properties for a specified number of weeks each year. A typical time-share owner is about 50 years old, married and earns $79,000 annually. The sources are telemarketing and point of sale.

SELECTIONS: Resort name/location, phone number, homeowners, presence of children, income, state/SCF/ZIP

PRICE: $200/M

CONTACT: Teramedia Corp., 407-420-1108

Success by Degrees Business Executives

This is a list of 866,000 who registered for or expressed interest in various degree, certificate and training programs for business execs. The courses were offered online. E-mail response is the source.

SELECTIONS: Job function/title, phone number, gender, state/SCF/ZIP

PRICE: $150/M

CONTACT: List Bargains Division, Media Source Solutions, 201-384-5523

Magazine Subscriber Self-Reported COAs

Some 2.4 million names from the last six months and 414,000 from the last 30 days are available. Data comes from magazine subscribers who reported a change of address. The original sources are direct mail and the Internet.

SELECTIONS: Adult’s/child’s age and gender, income, homeowners, dwelling type, length of residence, ethnicity, religion, mail order buyers, donors, marital status, credit card type, sweepstakes type, hobbies, state/SCF/ZIP

PRICE: $90/M (last-30-day names)

CONTACT: Avrick Direct Inc., 323-662-1143

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Renewable and Sustainable Energy Companies

Some 133,626 energy industry firms are listed. Separate segments are available for postal, e-mail and telemarketing offers. Data is derived from Frankform’s Worldwide Executive and Professional Database.

SELECTIONS: Job function, state/SCF/ZIP

PRICE: $245/M (postal file); $345/M (telemarketing file); $475/M (e-mail file)

CONTACT: Bethesda List Center Inc., 301-968-1712

Blueprint Magazine

Martha Stewart Living Omnimedia is offering a file of 155,981 subscribers to Blueprint, a lifestyle magazine. Readers are 25- to 40-year-old women with an average household income of $65,000 a year.

SELECTIONS: Hotlines, gender, paid, source, state/SCF/ZIP

PRICE: $105/M

CONTACT: Millard Group Inc., 914-697-5808

Journeys Kidz

Genesco Inc. has a list of 39,654 children’s clothing buyers from the last 12 months. Names were generated from Genesco’s Journeys Kidz catalog. The average order was $90.

SELECTIONS: Hotlines, dollar amount spent (ranges), mail order and retail buyers, state/SCF/ZIP

PRICE: $110/M

CONTACT: Fasano and Associates, 818-728-9030

Nonprofit Technology News

Postal addresses are available for approximately 23,000 subscribers to Nonprofit Technology News. Nonprofit execs who read this newsletter are listed. Previously only e-mail addresses were offered.

SELECTIONS: State/SCF/ZIP

PRICE: $185/M

CONTACT: Edith Roman Associates Inc., 845-731-2684

FetishMatch.com

E-mail addresses for 20,000 who registered at this dating Web site are listed. Registrants filled out a membership form and paid a monthly fee for site access. About 80% are men with an average annual income of $40,000.

SELECTIONS: State/ZIP

PRICE: $95/M

CONTACT: Mal Dunn Associates Inc., 845-278-1200

Extreme Golfers

Identifies more than 1.1 million who bought golf equipment and accessories in the last 36 months. Three-quarters were men; the average order was $100.

SELECTIONS: Hotlines, gender, income, age range, product, dwelling type, state/SCF/ZIP

PRICE: $60/M

CONTACT: Offers in the Mail, 877-624-5478

Online Movie Ticket Purchasers

A file comprised of some 100,000 consumers who used various Web sites to buy movie tickets.

SELECTIONS: Monthly hotline, homeowner/renter, income, age, marital status, presence of children, mail order buyer, credit cardholder, length of residence, ethnicity, age of children, state/SCF/ZIP

PRICE: $95/M

CONTACT: Interactive Marketing Solutions, 845-624-1155

Vendome Group Behavioral/Addiction Book Buyers

Those who work for behavioral healthcare organizations are on this file of 14,631 book buyers. Direct mail is the source.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $175/M

CONTACT: Lake Group Media Inc., 914-925-2449

Trigger BaseNew Credit Card Issues

Consumers who recently activated a new line of credit are named here. Individuals with their first credit card are among the more than 600,000 listed.

SELECTIONS: Hotlines, age, gender, income, homeowner, mail order buyers, state/SCF/ZIP

PRICE: $85/M

CONTACT: Focus USA, 603-673-3473

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Chadwick’s-Real Comfort

The Chadwick’s-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman. Customers are affluent females, average age 48, who spend about $85 per order. Some 80% of shoppers are homeowners. The file includes 560,270 12-month-, 358,951 six-month-, 141,105 three-month, and 107,555 30-day buyers. Selections: Recency, credit card, multi buyers, dollar amount, last purchase, state/SCF/ZIP
Cost: $105/M
Contact: Millard Group Inc., Nicole Wheeler at 603-924-9262 or [email protected]

Dr. Dobb’s Journal E-Newsletter
These are 35,324 newsletter subscribers at opt-in e-mail addresses comprised of readers of one or more of the e-newsletters published by Dr. Dobb’s Journal. These subscribers have opted-in to receive product and information offers via e-mail from CMP Media and third party vendors. Dr. Dobb’s Journal has a circulation of more than 120,500 and is dedicated to software development covering a wide range of languages, platforms, environments and development tools.
Cost: $400/M
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800 ext. 215 or [email protected]

My Beautiful Body Body-conscious women are identified on this file of 908,765 last 12-month buyers of “The Bun & Thigh Rocker,” a body-shaping product sold through infomercials. The average purchase is $265. Each buyer receives “The Bun & Thigh Rocker” as well as additional related body-shaping products and health supplements to improve their fitness levels. Buyers are average age 35 with household incomes of about $45,000. The file is 95% female and includes a 40,000 monthly hotline. Selections: Gender, credit cards, state/SCF/ZIP
Cost: $100/M
Contact: Walter Karl, a Donnelley Co., Mireille St. Armand at 845-732-7056 or [email protected]

Projects@Work Subscribers
This magazine of business and technology solutions for project managers is written for professionals with front-line responsibility for project management. Content includes case studies, practical information and applications, product updates and news. This list offers 26,849 project managers, 23,477 with phone numbers and 22,859 with e-mail addresses. Readers are executive management, senior management, project management staff, line management and consultants. Selections: Job function/title, business type, product, purchasing role Cost: $200/M (postal), $250/M (telemarketing), $290/M (email) Contact: List/Database Management and Brokerage Group, 631-218-0389 ext. 203 or [email protected]

Households in Canada
This file reaches 13.9 million Canadians and includes owner/occupant names, addresses and phone numbers for households across Canada.
Selections: Phone number, dwelling type, household income, ethnicity, home address, province, gender, presence of children
Cost: $130/M
Contact: Fixed Address Marketing, U.S.A., Anastasia Phillips at 310-318-1451 or [email protected]

AstroReporter-Canada
Included in this file is a 3,047 universe (July 2002 through October 2002) of buyers who have paid $10 to seek guidance from psychics via personalized psychic/astrological reports. The source of the file is direct mail.
Selections: Hotline
Cost: $100/M
Contact: J.R. Direct Response International, Dave Ripplinger at [email protected]

Green Acres Farm Living Long Time Homeowners
This is a file of 961,598 farm owners and managers, enhanced with demographics, lifestyle interests, buying habits, readership information and other data. These farm owners and proven direct mail buyers (429,277). Buyers are 75% male (759,662), 25% female (240,399).
Selections: Telephone numbers, gender, state/ZIP
Cost: $120/M
Contact: List Services Corp., Bonny Rodger at 203-791-4447 or [email protected]

PennWell

This database lists the e-mail addresses of some 400,000 subscribers to PennWell publications who registered on the company’s Web site. They gave permission to receive third-party e-mail promotions and offers. Most are senior-level executives in the information technology, electronics, communications and manufacturing industries. They subscribe to such PennWell titles as Computer Graphics World, Data Storage, Military & Aerospace Electronics and Solid State Technology.
Cost: $275/M
Selections: Industry, job title, state/SCF/ZIP
Contact: IDG Communications List Services, Framingham, MA, 888-434-5478

Blades Board and Skate

Blades Board and Skate offers clothing, footwear and equipment for skateboarders, snowboarders, in-line skaters and roller-hockey players. There are 91,823 product buyers on this list. Ranging from amateurs to serious enthusiasts, they are young (average age is 27), male (70% of the list) and adventurous. The average unit of sale is $65. The list is updated quarterly. Some 51,000 last-12-month buyers and 15,000 last-three-month buyers are also available.
Cost: $90/M
Selections: Age range, gender, state/SCF/ZIP
Contact: The Catamount Group, Bethel, CT, 203-778-4110

Friends of Hillary Donors

Using this new list, marketers can reach 58,556 individuals who donated money to support Hillary Clinton’s New York senatorial campaign. Contributing an average of $20 per donation, they are mostly U.S. Democrats. Those listed are politically involved, well educated and informed about community issues. Most are financially secure. The file is updated semiannually and is 100% direct mail sourced.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: MSGi Direct, Newtown, PA, 215-968-5020

Fulcrum Info Services

Some 65,000 business-to-business seminar attendees are on this file from Fulcrum Information Services Inc. The firm offers business conferences, newsletters and directories on topics like law firm profitability, industry-specific mergers and acquisitions, and corporate counsel management. Attendees are mostly attorneys, investment bankers and other senior executives. The list is selectable by legal interest, including advertising law, corporate law and general practice. The average sale is $1,500.
Cost: $175/M
Selections: Interest, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., Bethel, CT, 203-743-2600

Troll Book Clubs

Troll Book Clubs features a variety of children’s literature for educators, parents and children. The 100,000 book buyers listed here, mainly kindergarten through 8th-grade teachers, opted in to receive third-party e-mail advertisements while registering for the club. They spent an average of $35 per order on titles like

ExamCram.com

This opt-in e-mail list names more than 85,000 repeat visitors to the Web site who requested data about information technology (IT) jobs and certification. Most of those listed are intermediate- to advanced-level software developers. ExamCram.com is an interactive resource center for tech professionals; in addition to its Exam Cram/Exam Prep study guides and Exam Cram Personal Trainer/Test Center technology, the site provides insider tips and access to a Web community of like users. The file can be selected by IT certification category, including Cisco, Oracle and Linux.
Cost: $225/M
Selections: Job title, IT certification
Contact: Worldata/WebConnect, Boca Raton, FL, 561-393-8200

Things Remembered

A master file of more than 6.1 million individuals who ordered from this catalog of personalized gift items during the past 12 months. Products offered include mugs, jewelry boxes, watches and photo albums. Prices for these items range from $15 to $150. Things Remembered also has a list of its nearly 125,400 corporate gift customers who bought fine writing instruments, leather items and desk accessories. The company markets through its retail and online stores as well as the catalog. An additional selection from the master file includes some 500,000 monthly hotline buyers, while the corporate customer list names about 30,000 quarterly hotline buyers.
Cost: $75/M (master file); $90/M (corporate gift buyers list)
Selections: Recency, gender, dollar amount of purchase ($25 and under, $25-$50, $50-$75, $75-$100, $100-plus), state/SCF/ZIP
Contact: MetaResponse Group, Palm City, FL, 561-219-9422

Diamond-ize

Marketers can reach 68,860 people who bought Diamond-ize, an auto body treatment, by direct mail over the last 12 months. Those on the list, mostly men, are auto enthusiasts who want to improve the appearance of their cars, trucks or SUVs. More than 50% paid about $20 on average using a credit card.
Cost: $85/M
Selections: Buyers by quarter and by year, gender, state/SCF/ZIP
Contact: The List Authority, Westwood, NJ, 201-666-0100

Taste Magazine

Taste is a bimonthly publication from cookware and appliance retailer/cataloger Williams-Sonoma. The magazine offers features on cooking, dining, entertainment and travel. There are 45,100 subscribers on this list. Most are between age 25 and 54 and have household incomes of around $75,000. Ninety percent are college educated and 71% are women.
Cost: $100/M
Selections: Mail order buyers, presence of e-mail, gender, state/SCF/ZIP
Contact: ClientLogic/Specialists Marketing Services, Weehawken, NJ, 201-865-5800

Techies.com

This opt-in e-mail file identifies some 380,000 technology executives, directors, managers and network engineers who visited the Techies.com Web site. While there, they signed up to receive announcements about technical career opportunities and trends. Techies.com has more than 800,000 members overall.
Cost: $250/M
Selections: Recency, newsletter category, job title/function
Contact: NetCreations, New York, 212-625-1370

THE PROFESSIONALS DATABASE

Marketers can reach 660,287 individuals from all occupations with this compiled file, a segment of Walter Karl’s Shareforce lifestyle database. Those listed filled out an questionnaire on the Internet and provided such data as hobbies and interests, job title and marital status. These professionals are reportedly computer users who have Internet access.

Cost: $70/M
Selections: Income, age, gender, marital status, telephone number, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

AFRICAN AMERICAN SMALL BUSINESS OWNERS

This is a file that identifies some 278,125 home-based small business owners. The list manager notes that these people can be targeted for business and consumer offers such as financial services, seminars and home-business or office supplies.

Cost: $130/M
Selections: Multibuyers, donors, mail order buyers, credit card, income, telephone number, job title and job function, gender, level of education, adult and child by age range, lifestyle, opportunity seekers, working women, veterans, ethnicity, Standard Industrial Classification code, sales volume, industry, size of firm, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558

VETERINARIANS

A list naming some 63,100 licensed veterinarians. They are selectable by their specialized area of practice. According to the list manager, those on the file can be targeted for such offers as medical equipment, pharmaceutical products and computers.

Cost: $60/M
Selections: Specialty, telephone numbers, business/home office, gender, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

ENTERPRISE SYSTEMS

This file consists of 72,429 subscribers to Enterprise Systems, a new publication for management information systems (MIS) and technical professionals. These individuals are said to be seeking information on how to plan, acquire, implement and manage computer technology.

Cost: $175/M
Selections: Dollar amount of purchase, annual revenue, size of firm, job title, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

ACCEPTED LABOR MANAGEMENT EXECS

This is a master file of more than 144,000 professionals and agencies involved in labor dispute resolution and arbitration. Most of those listed are attorneys, general managers and human resources executives.

Cost: $55/M
Selections: Telephone number, state/SCF/ZIP
Contact: Market Street Lists Inc., 888-675-5478

CIOs AND CFOs WORLDWIDE

A list featuring 40,153 chief information officers and chief financial officers at firms around the world. The names come from direct marketer Frankform International’s global database of corporate executives.

Cost: $232/M
Selections: Telephone number, fax number, job function, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455

I Need Credit! These 300,000 credit seekers responded to a Web site that offers credit card debt consolidation, low-interest credit cards and low-interest mortgages, and have had their requests rejected. Many are still considered creditworthy, and all have several major cards. Cost: $80/M Selections: Gender, state/SCF/ZIP Contact: Walter Karl, 845-620-0700

SmartPortfolio.com The list features 250,000 online subscribers to this investment e-letter. A typical reader of SmartPortfolio.com earns $85,000 per year, with an investment portfolio value of $265,000. Eighty-five percent shop online. Cost: $250/M Selections: None Contact: MetaResponse Group, 561-219-9422

Magellan’s Travel Accessories Offers 67,629 buyers of travel supplies at their postal addresses. Magellan’s product line includes travel comfort and organization items, personal hygiene products and outdoors merchandise. Cost: $135/M Selections: Last three-, six- and 12-month buyers, dollar amount spent, gender, state/SCF/ZIP Contact: Names and Addresses Inc., 847-465-1500

Limoges Jewelers This file names 150,000 women who have spent an average of $14.99 on costume jewelry. Two-thirds are married, and their average household income is $37,000. The file is sourced through direct mail, freestanding inserts and space ads. Cost: $70/M Selections: Credit card, check or money order payment, purchase amount, state/SCF/ZIP Contact: Catalog Corp., 847-587-1160

The Walker’s Warehouse Reach 60,000 buyers and inquirers from the fitness equipment and accessories cataloger. Buyers range from ages 25 to 65 and earn an average of $60,000 or more. A typical order runs $30. Cost: $95/M Selections: Gender, state/SCF/ZIP Contact: MSGi Direct, 212-388-8800

RacingOne.com This list contains 50,340 opt-in subscribers. Readers want to be updated regarding NASCAR, CART, IRL, HRRA and Formula One auto racing events and breaking news. Bulletins are sent out on a “need to report” basis. Cost: $200/M Selections: Income, age, interests, gender, monthly hotline Contact: Kroll Direct Marketing Inc., 609-275-2900

Golf & Travel Features 66,260 subscribers to this bimonthly magazine about golfing destinations around the world. The typical reader of Turnstile’s Golf & Travel is 52 years old, earns $185,000 annually, and spends about $2,900 a year on golf. Cost: $95/M Selections: State/SCF/ZIP Contact: ClientLogic, 201-865-5800

Liquor Licenses From Sante These 138,233 entities have received one or more of several types of liquor licenses from California, Florida, New York or Texas, and subscribe to Sante magazine. Both on-site and off-site consumption licenses are available. Cost: $80/M Selections: On-premise, off-premise, beer licenses, wine licenses, liquor licenses, state, gender Contact: Statlistics Inc., 203-778-8700

Selling Power Product Buyers Consists of 3,034 individuals who bought various products from Selling Power magazine. The publication offers items designed to help salespeople reach their goals, including motivational posters, audio and visual sales tapes, books, greeting cards and corporate gifts. Cost: $500 (flat fee) Selections: Gender, state/SCF/ZIP Contact: VentureDirect Worldwide, 212-684-4800

ABslide List Services Corp. offers 500,000 ABslide exercise equipment buyers. All spent $80 on average for the exercise products, and paid by credit card. Cost: $90/M Selections: Gender, telephone numbers, state/SCF/ZIP Contact: List Services Corp., 203-743-2600

Maximum Linux The 20,000-name subscriber list from Maximum Linux magazine is available from Worldata. The title is dedicated to the needs of Linux OS professionals and enthusiasts. Cost: $175/M Selections: Gender, home address, business address, state/SCF/ZIP Contact: Worldata, 561-393-8200

Timothy’s This catalog features products for hunters and their dogs. The list names 14,932 last-24-month buyers. Cost: $75/M Selections: Last six- and 12-month buyers, six-month requesters Contact: Chilcutt Direct Marketing, 405-478-7245

The Coding Institute This 150,000-name database of medical practitioners is available for the first time. The Coding Institute is the world’s largest publisher of specialty medical coding newsletters. The coding governs reimbursement by Medicare and insurance companies. Those listed include active subscribers, expires and sample requesters from doctor’s offices covering over 30 medical specialties. Cost: $150/M Selections: Medical specialty, nth name, state/ZIP Contact: The Coding Institute, 941-261-4335

Insurance Companies Reach 4,165 executives at 1,695 insurance firms. The list is recommended for insurance seminars, books, newsletters, magazines and investment opportunities. Cost: $65/M Selections: Specialty, location, job function, type of insurance firm, phone number, one name per site, gender Contact: PCS List & Information Technologies, 978-532-7100

Sweepstakes Advisory

These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.

Cost: $80/M

Selections: Telephone number, credit card, gender, state/SCF/ZIP

Contact: Walter Karl, 914-620-0700

Walking Worm

This file identifies 45,000 freshwater fishermen who bought the Walking Worm lure. Those on the list responded to infomercials or space ads, spending $52 on average per order.

Cost: $80/M

Selections: Monthly hotline, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Web Check Buyers

This list names 150,742 who bought Custom Direct’s customized checks online. Customers’ postal addresses are given.

Cost: $130/M

Selections: One-month hotline, multibuyers, gender, state/SCF/ZIP

Contact: Adrea Rubin Management Inc., 212-983-0100

Boundary Waters

The Boundary Waters catalog list features 67,293 buyers who are outdoors enthusiasts. They are reportedly fond of hiking, camping, fishing and rowing. The merchandise selection includes gift items.

Cost: $105/M

Selections: Last-12-month buyers and inquirers, gender, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

PC AI

PC AI magazine’s list offers the names of 20,822 qualified subscribers. The bimonthly covers such artificial intelligence and intelligent applications topics as data mining, modeling, expert systems, object-oriented development, neural networks, fuzzy logic, decision support, genetic algorithms, AI languages and Web applications.

Cost: $150/M

Selections: State/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

MSDN Magazine

MSDN Magazine, for the Microsoft Developer Network community, addresses the needs of Windows and Internet systems and software developers.

Costs: $165/M

Selections: State/SCF/ZIP

Contact: Rubin Response Management Services Inc., 847-619-9800

Games Business

Games Business is a magazine for buyers and managers in the interactive games market. The list names nearly 44,000 subscribers.

Cost: $150/M

Selections: Home vs. business, gender, state/SCF/ZIP

Contact: Worldata Inc., 561-393-8200

Seibel’s Sportsman’s Den

This catalog offers camping, hunting and fishing apparel and equipment as well as rustic home furnishings. There are 13,443 buyers on the list.

Cost: $110/M

Selections: Gender, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Credit Counselors

Universal Credit Counselors’ list identifies more than 1.7 million active clients. These individuals called an 800 number to receive educational counseling on managing their money or debt, organizing timely payments to credits, and avoiding debt, bankruptcy and bad credit ratings. Eighty percent of those on the file are women.

Cost: $80/M

Selections: Gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7000

Internet Shoppers

This NationsBest list names 218,414 online buyers. Three out of five names are female.

Cost: $55/M

Selections: Quarterly hotline, telephone number, state/SCF/ZIP

Contact: KnowledgeBase Marketing, 215-861-9885

Broadband Attendees

The Broadband Year ’99 Conference and Expo Attendees list includes 5,182 executives who participated in Imark Communications and American Show Management’s event covering broadband products, services and education.

Cost: $190/M

Selections: Telephone number

Contact: Database Marketing Concepts, 631-218-0389

Pretty Homes

The Pretty Walls Pretty Homes list names 132,291 who reportedly are dedicated to the comfort and beauty of their homes and to watching Martha Stewart. They buy frequently from this catalog, which offers blinds and wallpaper, among other products.

Cost: $85/M

Selections: Age, income, homeowner, presence of children, gender, telephone number, state/SCF/ZIP

Contact: The Rich List Co., 516-537-0915

Organization Master File

The Accepted Clubs and Organizations master file has a total of 942,000 names. The list reaches clubs, organizations and associations across the country.

Cost: $55/M

Selections: Telephone number, category/specific type of organization, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.

Walking Worm This file identifies 45,000 freshwater fishermen who bought the Walking Worm lure. Those on the list responded to infomercials or space ads, spending $52 on average per order.

Web Check Buyers This list names 150,742 who bought Custom Direct’s customized checks online. Customers’ postal addresses are given.

Boundary Waters The Boundary Waters catalog list features 67,293 buyers who are outdoors enthusiasts. They are reportedly fond of hiking, camping, fishing and rowing. The merchandise selection includes gift items.

PC AI PC AI magazine’s list offers the names of 20,822 qualified subscribers. The bimonthly covers such artificial intelligence and intelligent applications topics as data mining, modeling, expert systems, object-oriented development, neural networks, fuzzy logic, decision support, genetic algorithms, AI languages and Web applications.

MSDN Magazine MSDN Magazine, for the Microsoft Developer Network community, addresses the needs of Windows and Internet systems and software developers.

Games Business Games Business is a magazine for buyers and managers in the interactive games market. The list names nearly 44,000 subscribers.

Seibel’s Sportsman’s Den This catalog offers camping, hunting and fishing apparel and equipment as well as rustic home furnishings. There are 13,443 buyers on the list.

Credit Counselors Universal Credit Counselors’ list identifies more than 1.7 million active clients. These individuals called an 800 number to receive educational counseling on managing their money or debt, organizing timely payments to credits, and avoiding debt, bankruptcy and bad credit ratings. Eighty percent of those on the file are women.

Internet Shoppers This NationsBest list names 218,414 online buyers. Three out of five names are female.

Broadband Attendees The Broadband Year ’99 Conference and Expo Attendees list includes 5,182 executives who participated in Imark Communications and American Show Management’s event covering broadband products, services and education.

Pretty Homes The Pretty Walls Pretty Homes list names 132,291 who reportedly are dedicated to the comfort and beauty of their homes and to watching Martha Stewart. They buy frequently from this catalog, which offers blinds and wallpaper, among other products.

Teen Sports The Teen Sports Megafile names 134,000 active subscribers to such Transworld publications as BMX Snap, Ride BMX, Skateboarding, Snowboarding, and Snowboard Life. Described as a hardcore list of Generation Y sports enthusiasts, 98% of those listed are men.

Copa Curl Release System Names 275,000 who bought this natural hair-straightening product endorsed by entertainer Debbie Allen. Sales are generated by an infomercial and a Web site.

Wild Animal Baby This magazine is published 10 times a year and targets children between 1 and 3 years of age. Produced together with the National Wildlife Federation, Wild Animal Baby is filled with pictures and information about these animals. There are 50,415 active subscribers.

Senior Research DB The file features 230,000 seniors who have participated in a variety of market research studies conducted at senior centers, local malls, or by telephone.

Pack Basket This catalog offers buyers rustic home furnishings, casual apparel and gifts, all inspired by the look and lifestyle of the Adirondack Mountains and its camps. The buyers on this list are affluent; their average income is above $80,000 a year and many are likely to own a cabin or second home in the mountains, if not the Adirondacks.

Collector’s Showcase A master file of sports and other collectible products sold by Collector’s Showcase. The 96,000 buyers identified on this file spend an average of $35 for medallions, cards, figurines, die-cast cars, watches and clocks featuring the signatures or faces of their sports heroes.

Popcorn Factory There are 187,274 names on The Popcorn Factory’s last-12-month buyers list. In addition to “designer” popcorn, The Popcorn Factory offers consumers flowers, candy and cookies. The average unit of sale is $55.

DCI The DCI master file features the names of those who have attended DCI’s conferences, seminars and expositions. Buyers often spend more than $1,000 to attend such events and are drawn from the ranks of information systems, networking and various other computer industry professionals as well as marketing managers in other fields.

BBC Music Magazine MeritDirect has taken over management of the BBC Music Magazine subscriber list. The file includes the names of 33,000 active subscribers who are interested in listening to classical music on CD.

Arthritis Sufferers Adrea Rubin Management Inc. now oversees this list naming 215,645 people who responded to a questionnaire and indicated they have arthritis and/or rheumatism.

All-Star Sports All-Star Sports’ mail order buyers master file is now managed by Walter Karl. The 958,000-name list identifies those who attend sporting events and buy from a catalog featuring autographed helmets, jerseys, bats, footballs, basketballs, collectible lithographs, prints, mugs and the like.

Audio Forum Audio Forum’s list identifies people who have bought or requested information about foreign language-instruction audiocassettes, software, books and learning aids. This Statlistics Inc. file is recently back on the market.

Brat The Brat catalog has transferred mailing list management responsibilities to MSGi Direct. The file names 676,824 buyers and requesters, mostly teenage girls between age 11 and 18 who spend about $85 per order on clothing, jewelry, shoes, bags and “trendy” accessories.

Executive Vitamin Plan This continuity program is new to Adrea Rubin Management Inc. Some 26,300 individuals listed here purchased nutritional supplements from the Executive Vitamin plan. These vitamins reportedly are formulated to reduce stress and increase energy in men and women.

Hispanic Donors The Covenant House Hispanic Donors list has changed management to American List Counsel Inc. About 60% of those on this 96,310-name file are women.

Fun to Learn Fun to Learn children’s magazine’s subscriber list is now managed by MSGi Direct. Much of the publication is based on the “Thomas the Tank Engine” children’s program. The total universe is 53,486 active paid subscribers.

National Geographic Inactives There are some 1.1 million names on this file of last seven- to 24-month inactive members of the National Geographic Society. Cost: $95/M Selections: Last seven- to nine-, seven- to 12- and seven- to 18-month inactives, gender, one-month hotline, source, gift givers, renewals, Canadian, state/SCF/ZIP Contact: American List Counsel Inc., 800-252-5478

Martha Stewart Living Online All 145,536 names on this file have e-mail addresses attached, either as a result of sending in their subscription requests online or from self-reported information. The total file includes both active subscribers and expires. Cost: $115/M Selections: Last 30-day and three-month subscribers, gender, state/SCF/ZIP Contact: Millard Group Inc., 603-924-9262

First Report This list consists of 15,000 active subscribers to First Report, edited by the Mount Sinai School of Medicine. Readers, mostly men age 40 and above, are said to be interested in medical advances. Cost: $100/M Selections: Quarterly hotline, gender, state/SCF/ZIP Contact: List Services Corp., 203-743-2600

Republican Hunters All 182,200 hunters on this file have been identified as Republican voters. All have acquired hunting licenses within the last 12 months. Cost: $65/M Selections: Type of license, state/SCF/ZIP Contact: Preferred Communications, 703-931-8000

Diet/Beauty Buyers The List Authority offers the 119,786-name A.M. Inc. diet/beauty buyers file, which until now has not been available for rental. Those listed bought A.M.’s diet or beauty products to maintain attractiveness or a youthful appearance. Ranging from age 50 to 65, more than 60% of these customers paid for their purchases with a major credit card. Cost: $85/M Selections: Gender, state/SCF/ZIP Contact: The List Authority, 201-666-0100

Fashion Buyers Reach 97,189 active buyers of fashion apparel and accessories with this list. Those named are mostly females, age 30 to 55, who have responded to direct mailings, space ads and inserts in magazines and newspapers. Cost: $75/M Selections: State/SCF/ZIP Contact: Walter Karl, 914-620-0700

A Taste of California This list identifies 23,869 active paid members of A Taste of California, the wine continuity club. Cost: Exchange only Selections: Recent paid cancels, state/SCF/ZIP Contact: RMI Direct Marketing Inc., 203-798-0448

POP Magazine Point of Purchase magazine serves the $12 billion POP industry. This file offers the names of 18,940 POP professionals who subscribe to the controlled-circulation trade publication. Cost: $110/M Selections: Job function, state/SCF/ZIP Contact: Statlistics Inc., 203-778-8700

21 Wins The total list for 21 Wins consists of 64,381 gamblers who reportedly have the resources to justify their interest. Cost: $85/M Selections: Age, income, homeowner, presence of children, gender, state/SCF/ZIP Contact: The Rich List Co., 516-537-0915

Pleasantville Products Offers the names of 17,596 hotline buyers of an array of gifts and gadgets. They spent an average of $25. Cost: $80/M Selections: Gender, state/SCF/ZIP Contact: Uni-Mail List Manage-ment, 212-679-7000

Daywind Music This file offers 63,900 buyers’ names from the Daywind Music catalog of gospel music. Cost: $85/M Selections: Gender, child, age, state/SCF Contact: Doug Ross Communications Inc., 480-966-1744

Back Pain Sufferers Adrea Rubin Management Inc. now oversees the Hillsdale back pain sufferers list. The 177,176 on the list responded to a questionnaire and indicated that they have back pain. Cost: $50/M Selections: Gender, date of birth, state/SCF/ZIP Contact: Adrea Rubin Management Inc., 212-983-0100

National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and garden products related to the National Geographic Society’s mission. Cost: $95/M

Selections: Last three-, six- and 12-month buyers; gender; dollar amount; one-month hotline; gift-givers; product category; Canadian buyers; multibuyers; state/SCF/ZIP Contact: American List Counsel Inc., 800-252-5478

[email protected] This list features 102,052 opt-in e-mail addresses of collectors as well as their direct mail addresses. The list is Internet-generated. Cost: $225/M Selections: Age, income, lifestyle, state/SCF/ZIP Contact: Walter Karl, 914-620-0700

ChatDate.com This list features 300,000 men and women who use the ChatDate online dating service. E-mail names are obtained when users visit www.chatdate.com and sign up to receive e-mail information on various subjects. Cost: $200/M Selections: None Contact: LH Management Division, Leon Henry Inc., 914-723-3176

OCC OCC is a natural nutrient supplement formulated to protect the heart and cardiovascular system from excess calcium. This file contains 148,205 recent mail order buyers. Some 70% of those on the list are 60 years of age or older; 55% are men; and close to two-thirds paid for their purchase with a major credit card. Cost: $90/M Selections: Quarterly hotline, gender, state/SCF/ZIP Contact: The List Authority, 201-666-0100

Imaging/Scanner Buyers An extended database taken from the Government Computer News list, Imaging/Scanner Product Buyers offers the names of 33,099 execs who have the authority to purchase or recommend such products and related services for companies. Government Computer News is a controlled circulation publication and all names are at business addresses.

Cost: $170/M Selections: State/SCF/ZIP Contact: Statlistics Inc., 203-778-8700

Time Life Infomercials The list names 1.1 million buyers who responded to Time Life infomercials to purchase such products as comedy videos or music CDs ranging from country to rock to rhythm and blues. Cost: $80/M Selections: Last 30-day, three-month and six-month hotlines; age, income; presence/gender of children; marital status; occupation; home ownership; active buyers; multibuyers; last-12-month completers and resigns; change of address; continuity; product; single purchase; dollar amount of purchase; demographics; gender; lifestyle; state/SCF/ZIP Contact: Millard Group Inc., 603-924-9262

Canadian Consumer DirectBase This file consists of 1.12 million Canadian direct mail catalog shoppers. Cost: $110/M Selections: Age, household income, gender, children by age, language, dwelling ownership, religion, ethnicity, interests, neighborhood clusters, province Contact: List Services Corp., 203-743-2600

Laser Focus World This file identifies 26,000 Laser Focus World subscribers and registered Web site users who gave the magazine permission to send them third-party e-mail. The list targets optoelectronics professionals. Cost: $275/M Selections: Principal job function, primary function of company/organization, applications for optoelectronics systems, number of employees, purchasing influence, state/SCF/ZIP Contact: IDG Communications List Services, 508-370-0820

Equestrian Master File The Primedia Equestrian Group master file contains the names of active subscribers to Dressage Today, Equus, Horse & Rider and Practical Horseman. The file has been overlaid with lifestyle and demographic data. Cost: $95/M Selections: Individual and composite lifestyles, last three-and six-month hotlines, title/credit card indicator, age range, occupation of head of household, gender, estimated income, homeowner, renewals, dwelling size, marital status, head of household, state/SCF/ZIP Contact: MSGi Direct Philadelphia, 215-968-5020

SOHO Professionals Database Names 133,584 individuals who operate small offices or home offices. The file was created from the names of those who search or subscribe to an online directory or e-mail newsletter.

Cost: $115/M Selections: Title, gender, telephone numbers, state/SCF/ZIP Contact: AllMedia Inc., 972-818-4060

Rodale Internet Master File This list consists of 331,981 Rodale magazine subscribers or book buyers who made their purchases online. Cost: $130/M Selections: Subscribers, book buyers, Men’s Health/Prevention products Contact: Millard Group Inc., 603-924-9262

New Movers Mailers can reach 450,000 recent movers using this file. Those listed are bank and retail cardholders with incomes of $65,000 or more. They reportedly have moved within the past 30 days. Cost: $75/M Selections: Regional movers, last one- and three-month movers, gender, age, income, credit limit, telephone, ethnic, credit card, donors, home office, state/SCF/ZIP Contact: AZ Marketing Services Inc., 203-629-8088

ELECTRONIC PRODUCTS This file names 123,030 subscribers to Hearst Business Communications’ Electronic Products magazine. Readers are design engineers at 50,000 manufacturing plants. Those on the list indicated that they have bought or made purchasing recommendations for computers, software, integrated circuits, industrial controls and equipment, and computer-aided design, manufacturing and engineering systems.

Cost: $115/M

Selections: Job function/title, industry, product, number of employees, last-six-month hotline, phone numbers

Contact: Edith Roman Associates Inc., 914-620-9000

NEW ENTREPRENEURS A listing of more than 1 million entrepreneurs who have recently engaged in a business venture. It includes an 80,000-name monthly hotline. The New Business Source of Entrepreneurs identifies home office and commercial business addresses as well as principal and company name.

Cost: $75/M

Selections: Home office, commercial address, telephone numbers, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

MIS SOURCE The MIS Source from Nuos Corp. list identifies 107,000 information technology directors. It includes the names of upper and middle managers whose jobs include networking, data warehousing, software development and Web site development.

Cost: $150/M (telemarketing numbers $200/M)

Selections: Job title/function, operating system type (Novell, Windows NT, Sun Microsystems, etc.)

Contact: Worldata, 561-393-8200

ACCEPTED EXECS This file names 1.3 million executives at some of the nation’s top companies. It includes a fax number for the individual’s specific department.

Cost: $100/M

Selections: Telephone numbers, title, business type, sales volume, number of employees

Contact: Market Street Lists Inc., 603-772-6666

EUROMONEY OFFICIALS A file that includes the names of 86,456 international and 12,000 U.S. executives at business address. Those listed are bankers, fund managers, securities/commodities dealers, business lawyers, trade and corporate finance specialists, risk managers, international tax and accounting professionals and central bank officials in more than 200 countries.

Cost: $325/M (international execs); $180/M (U.S. execs)

Selections: Telephone numbers, fax numbers

Contact: The Lake Group, 914-925-2400

WATERWORKS ENGINEERS/OFFICIALS Features 23,369 engineers, chemists, research professionals and environmental officers responsible for water safety, management and distribution. They are employed by research laboratories, businesses, environmental consulting firms, government and water equipment manufacturers.

Cost: $60/M

Selections: Number of employees, sales volume, telephone/fax numbers, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0400

RESORT MANAGEMENT AND OPERATIONS This magazine serves resort hotels, golf, ski and spa resorts, conference centers, time-share properties and contract management firms. The 15,855 subscribers are business owners/directors and managers at all levels.

Cost: $125/M

Selections: Business type, job title, phone/fax numbers, recency of order, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers and law firms in Washington. These individuals lobby for their clients in areas of legislative and regulatory concern. Also listed are labor unions, communications companies, drug manufacturers, special interest groups and government officials.

Cost: $75/M

Selections: Registered types, independent/works for organization, number of employees, sales volume, phone numbers, fax numbers, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Planet Hemp The 17,000 individuals listed here bought apparel, accessories, housewares and furniture made from hemp and other natural fibers over the last 12 months. The list manager states that shoppers are mostly female baby boomers and Gen-Xers who care about their communities and get involved in charitable causes.

Cost: $105/M

Selections: Gender, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Hidden Fishing Lakes & Streams This file identifies 18,605 avid fishermen who purchased detailed state maps of hidden fishing lakes and streams to locate waters filled with trout and bass. An average of $41 is spent on the 3-foot-by-5-foot maps, all suitable for framing. Buyers’ median age is 40 and their average household income is more than $50,000.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: The Other List Company Inc., 732-591-1180

HR Execs From Berger & Co. This list names 20,688 personnel executives in public and private U.S. organizations. All were interviewed over the telephone for a major research program conducted by Berger & Co. Jobs range from vice president of human resources to directors/managers of HR development, compensation, benefits and executive recruitment.

Cost: $105/M

Selections: Job function, number of employees, sales volume, industry, geography, telephone numbers, state/SCF/ZIP

Contact: Bethesda List Center Inc., 301-986-1455

Snowbabies Friendship Club This list identifies 40,000 club members who bought Snowbabies collectibles, gifts and holiday trim. Members are offered exclusive pieces that are otherwise unavailable. Annual dues are $35; exclusives are priced at $75.

Cost: $75/M

Selections: Active paid members, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Mobile Communications This 3-million-name file consists of nearly 2 million cellular phone owners and more than 1 million others who have beepers and pagers. These individuals range from entrepreneurs seeking to keep track of their business to parents who want to be able to contact their children at any time. Approximately 80% of those listed are homeowners with a median age of 35. Some 50% have annual incomes between $50,000 and $100,000.

Cost: $60/M

Selections: Beepers and pagers, electronic product buyers, age, gender, income, investors, new movers, homeowners, frequent flyers, mail order buyers, children, last-six- and 12-month buyers, state/SCF/ZIP

Contact: Focus USA, 201-489-2525

Boat Owners This files names 520,759 boat owners at home address.

Cost: $60/M

Selections: Age, income, gender, marital status, occupation, type of dwelling, home value, presence and number of children/adults in household, credit card user, mail order buyer, new vehicle owner, computer owner, ethnicity, contributor, education, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Jewish Multibuyers Names 70,493 multiple purchasers of midrange-priced merchandise or subscriptions from at least three different direct mail sources within the past year. They are selected by surname. R C Direct notes that those listed are mature, educated and earn well-above-average income.

Cost: $75/M

Selections: Geographic, gender, age, income

Contact: R C Direct Inc., 414-271-3313

Alliance Gold Membership A list of 200,000 buyers who received a Visa card with a credit limit up to $20,000. Each cardholder purchased a Gold membership for $90, received discounts and health-related benefits, and were registered with a credit card service. Seventy percent of those named here are female.

Cost: $75/M

Selections: State/SCF/ZIP

Contact: JAMI Marketing Services Inc., 914-620-0700

Allegheny Marketing Group This is a file of rebate responders who bought brand-name merchandise ranging from automotive parts to gourmet wines. Average sale amounts run from $3 to $2,000. The list includes a 284,637-name monthly hotline and 196,525 computer rebate responders.

Cost: $65/M ($75/M for computer rebate responders)

Selections: Monthly hotline, computer rebate responders, responders by product category, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Smithsonian Product Buyers A listing of 92,849 buyers and 17,466 multibuyers of products (such as posters) advertised in the magazine. Some of those listed bought expensive consumer products not associated with the Smithsonian Institution. Sixty-seven percent of these individuals are women, average age 50, with median household incomes of more than $50,000.

Cost: $105/M (product buyers); $115/M (multibuyers)

Selections: Gender, state/SCF

Contact: Acxiom/Direct Media, 203-532-1000

Lexis-Nexis Online Legal Subs A listing of 400,735 subscribers to this online service, which provides research materials and information to the legal community. Those named are attorneys, small and large law firms, sole practitioners and law schools. Legal specialties include tax, real estate, labor, environmental law and wills/trusts.

Cost: $100/M

Selections: Business type, gender, legal specialty, size of firm, subscriber type, job function, state/SCF/ZIP

Contact: Cahners Business Lists, 847-390-2361

Morningstar Morningstar Inc., a provider of investment newsletters, software and books, has appointed Marketing Services International Inc.’s MSI List Marketing unit as its list manager. Morningstar’s lists include master file, fund investor, mutual fund binder, closed-end funds, no-load fund binder, Mutual Fund 500, Ascent and Principia software, and Internet users from Morningstar.net.

Cost: $165/M (active subscribers); $105/M (expires); $100/M (subscribers/expires)

Selections: Active subscribers, expires, subscribers/expires, home address, renewals, state/SCF/ZIP

Contact: Marketing Services International Inc., 312-642-1620

Videomaker Worldata now manages this list of 81,754 subscribers to Videomaker, a monthly video production magazine. Subscribers include amateurs, hobbyists and professional producers.

Cost: $100/M

Selections: Home office, business, home office vs. business, state/SCF/ZIP

Contact: Worldata, 561-393-8200

Euromoney Worldwide This file, newly managed by The Lake Group, names 86,456 international and 12,000 U.S. executives at their business address. Those listed include bankers, leasing and asset-based financing executives, fund managers, securities/commodities dealers, business lawyers, trade/corporate finance specialists, risk managers and international tax/accounting professionals in more than 200 countries.

Cost: $325/M (international executives); $180/M (U.S. executives)

Selections: International executives, U.S. executives, telephone numbers, fax numbers

Contact: The Lake Group, 914-925-2400

Carolina Farmer This list of 35,000 farmers and ranchers is now overseen by Midwest Direct Marketing Inc. Carolina Farmer publishes articles on farm operations, governmental issues and local farming news, as well as features on weather, stocks and the rural lifestyle. Ninety-eight percent of Carolina Farmer’s subscribers are men.

Cost: $70/M

Selections: Phone numbers, demographics, crop/herd, state/SCF/ZIP

Contact: Midwest Direct Marketing Inc., 913-686-2220

Christian Music Buyers Now managed by Doug Ross Communications Inc., the Faithful Followers Christian Music Buyers file names 18,000 music lovers who attended concerts featuring popular Christian artists and also those who purchased tapes, CDs, videos and songbooks from product mailings. Seventy-five percent of customers are women ages 35 to 50. Most are married and have children under 18 who live at home.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: Doug Ross Communications Inc., 602-966-1744

National Contributory Bank This list names 40,000 monthly donors who responded to telephone fundraising solicitations for police, sheriff and firefighter organizations, as well as children’s and veteran’s charities. All donors have pledged to multiple causes, with gifts ranging from $10 to $100 (average donation $20). The file also features 500,000 last-12-month donors and is now overseen by Millard Group Inc.

Cost: $75/M

Selections: Last-30-day, last-12-month and quarterly donors, type of cause, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

LH Enhanced Co-op DB This database names 9.5 million consumers based on their buying habits and personal interests. It was compiled from the house files of LH Management owners.

Cost: $80/M

Selections: Age by range, apparel, bank, children’s age range, ethnic code, gender, presence of children, contributors, marital status, retirement plans, telephone number, travel, gardening, health and fitness, home improvement

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

HomeData A database of 30 million homeowners, with 230,000 hotline names added monthly. Some 93% of the families listed have children and 76% have attended college. They are said to be big spenders. Phone numbers are available.

Cost: $65/M

Selections: Weekly and monthly hotlines, home value, home purchase price, mortgage amount, mortgage type, home equity, lender’s name, down payment, homeowner’s ethnic background, length of residence, new homes vs. resale homes, county, state/SCF/ZIP

Contact: Edith Roman Associates Inc., 914-620-9000

Sportime Education Buyers Names 62,851 physical education teachers, coaches, preschool directors, physical therapists and kindergarten through second grade teachers. They purchased products over the last 12 months from the Sportime, Chimetime, Abilitations and Active Minds catalogs, which offer phys-ed, recreation, athletic, aquatic, dance and health products. An average sale runs $297.

Cost: $110/M

Selections: Last-12-month, last- 12- to 24- and 24-month+ buyers, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Newspapers Database Identifies 40,773 executives at 6,888 daily and weekly newspapers who are involved in all departments of the newspaper industry. The names of 12,753 women are selectable, as are 40,476 phone numbers.

Cost: $60/M

Selections: Total executives, daily/weekly newspapers, title address, circulation, phone numbers, gender, job function/specialty, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Soap Opera Digest This list of 786,790 subscribers to Soap Opera Digest offers new selections including subscription/catalog purchase behavior and recency, frequency, monetary, individual and household data.

Cost: $85/M

Selections: Last-three-month change of address, catalog buyers, telephone numbers, dollar amount of purchase, number of purchases, subscriber’s age, gender, income, marital status, presence of children, homeowner, home value, investors, state/SCF/ZIP

Contact: The Lake Group, 914-925-2400

Canadians-at-Home This file of reportedly highly responsive Canadian consumers now offers gender selects, the names of nearly 3.9 million males and 689,289 females. The file is culled from various sources and is updated daily.

Cost: $60/M

Selects: Age, income, presence of children, type of dwelling, phone numbers

Contact: 21st Century Marketing, 516-293-8550

First Wall Streeter This card pack reaches 150,000 affluent investors per issue. Closing date for the December edition is Dec. 4. According to Direct Response Decks, prospects are proven direct mail buyers building their net worth through participation in an investment or by starting a business of their own.

Cost: $36/M

Contact: Direct Response Decks, 402-339-2060

Sierra’s Interaction Magazine Mailers’ inserts can go out to as many as 3.4 million prospects annually. Inserts ride along with the magazine, which is polybagged and sent to customers who purchased software direct from Sierra during the last 12 months.

Cost: $60/M ($65/M computer-related)

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Quarterdeck Quarterdeck’s 761,753-name file of software customers features updated counts, including 41,564 second quarter and 130,504 first quarter 1998 buyers and 87,601 fourth quarter 1997 buyers. The company’s PC Helpware is designed to prevent PC performance problems.

Cost: $165/M (2Q 1998 buyers)

Selections: Home vs. business address, gender, state/SCF/ZIP

Contact: Acxiom/Direct Media, 925-975-4663

NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network World Fusion is the online extension of Network World and provides industry news and a forum for idea sharing.

Cost: $250/M

Selections: Industry, job function, estimated value of networking equipment, services subscriber helps specify, recommend or approve, number of sites with purchasing influence, number of servers/clients/LANs, number of employees

Contact: IDG Communications List Services, 508-370-0808

ECONOMICS PRESS INTERNATIONAL This file of 30,772 subscribers and buyers are foreign middle managers, personnel executives and business owners. Economics Press products and publications offer training and motivational aids such as management techniques, customer care, employee motivation and sales management.

Cost: $255/M

Selections: Expired subscribers/buyers, state/SCF/ZIP

Contact: The Lake Group, 914-925-2400

FARMERS AND RANCHERS These 1 million farmers and ranchers are professional business owners and managers who purchase agricultural equipment and supplies, and home office supplies.

Cost: $70/M

Selections: Crop, acres, livestock, income, age, PC owners, ATV owners, phone number, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

MIS SOURCE FROM NUOS CORP. This is a resource of 107,000 information technology directors whose jobs include networking, Internet, LAN, WAN, data warehousing, software development and Web development. They make purchasing decision for Novell, Windows NT, SCO, RS/6000, SUN, HP, VAX, Alpha, AS400 and SGI platforms.

Cost: $150/M,

Telemarketing $200/M

Selections: Job title, job function, operating systems, state/SCF/ZIP

Contact: Worldata, 561-393-8200

DARTEK COMPUTER SUPPLY CORP. These 234,772 professionals purchase everything from paper and modular furniture to DOS/Windows compatible hardware and software from this catalog. Customers invest thousands of dollars to keep their companies technologically up-to-date.

Cost: $110/M

Selections: Total active buyers and prospects, six-month active buyers, gender

Contact: American List Counsel Inc., 908-874-4300

QUARTERDECK This 761,753-name file features updated counts including 23,897 second-quarter 1998 software buyers. Quarterdeck Corp. markets PC Helpware, software designed to prevent and solve PC performance problems. These are home users and IT professionals at work.

Cost: $165/M (second-quarter 1998)

Selections: Home vs. business address, gender, state/SCF/ZIP

Contact: Acxiom/Direct Media, 925-975-4663

ELECTRONIC PRODUCTS These 123,030 highly educated magazine subscribers are design engineers with 50,000 manufacturing plants. Electronic Products attracts buyers of computers, software, industrial controls, CAD/CAM/CAE systems, electronic subassemblies, avionics, marine, space and military equipment, test and measurement equipment and communications systems.

Cost: $115/M

Selections: Job function, title, industry, product, number of employees, six-month hotline, phone numbers

Contact: Edith Roman Associates Inc., 914-620-9000

Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the list is a credit card buyer with a phone number. Direct Sales markets to magazine agent-sold names.

Cost: $80/M

Selections: 30,000-name monthly hotline, 90,000-name quarterly hotline, nth name, gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Puzzle Mania Players A list featuring 235,000 entrants who paid $8.09 to $29.99 as a judging fee to enter puzzle-solving contests.

Cost: $75/M (additional $10/M for monthly hotline)

Selections: Monthly hotline, gender, state/SCF/ZIP

Contact: JAMI Marketing Services Inc., 914-620-0700

Thorne Communications This is a master file of 505,735 subscribers to New Age magazine and Dr. Andrew Weil’s Self Healing newsletter. Readers are men and women interested in health, natural living, self-improvement, psychology, politics and the arts.

Cost: $100/M

Selections: Catalog requesters, conference/cruise attendees and inquirers, holistic healthcare professionals, Canadians, expires, Datamatch/enhanced actives

Contact: List Services Corp., 203-743-2600

High Country Gardens This list names 11,857 well-to-do homeowners who bought perennial plants over the last six months from High Country Gardens, a mail order catalog targeted primarily to the western United States.

Cost: $90/M

Selections: Last-12-month mail order buyers and requesters, gender

Contact: Millard Group Inc., 603-924-9262

NACE International MGI Lists has been chosen to manage the file of 24,682 U.S. members of NACE International, a professional society dedicated to the prevention and control of materials corrosion. NACE provides industry and government with publications (Materials Performance; the Corrosion journal; NACE books), training and certification programs, conferences, reports and standards. Those listed are managers, engineers, scientists, researchers, technicians, educators, contractors and students. Annual membership is $90. The sole source for the file is direct mail.

Cost: $95/M

Selections: Job setting, work setting, nth name, state/SCF/ZIP

Contact: MGI Lists, 703-739-1000

Fas-Track Computer Products This PIP targets teachers who buy computers for classroom use and parents who buy educational software for their kids. Up to 10,000 inserts a month can be placed.

Cost: $55/M

Contact: Worldata, 561-393-8200

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.

Cost: $175/M (computer offers); $85/M (non-computer offers)

Selections: One-month hotline, gender, business address, home address, state/SCF/ZIP

Contact: Acxiom/Direct Media, 203-532-1000

Family Homeschool Mktg. This is a list naming 67,300 conservative Christians who teach their children at home. These individuals purchased educational materials while attending nationwide home-schooling conferences and seminars and in response to print advertisements. The average family has four children and spends between $400 to $600 per student each year.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: Bernice Bush Co. Inc., 714-752-4210

Crosswords Club A master file identifying 45,432 well-educated puzzle enthusiasts who joined the Crosswords Club and/or the Uptown Puzzle Club to receive a crossword puzzle each month by mail. Subscribers’ average age is 60 and up, 64% are married and typical household income is $50,000 or higher.

Cost: $80/M

Selections: Gift givers, gift recipients, subscribers, gender, state/SCF/ZIP

Contact: Coolidge List Marketing, 212-997-2424

Big Dog Sportswear This file includes the names of 65,128 customers who bought casual apparel and novelties from this catalog. Average age of those listed is 38; typical income is $60,000 plus. The sole source for the file is direct mail.

Cost: $105/M

Selections: Last-three-, six- and 12-month buyers, amount of purchase ($50+, $75+, $100+), gender, state/SCF/ZIP

Contact: NRL Management, 201-568-0707

Arrowroot A listing of 76,743 people who purchased natural healthcare products over the last 36 months. Offerings include vitamins and nutritional supplements, herbal products and homeopathic remedies.

Cost: $125/M

Selections: Occupation (consumers, licensed professionals), title (chiropractors, physicians, etc.), phone numbers, ZIP+4

Contact: PCS Mailing List Co., 978-532-7100

IBN Executives The Internet Business Network provides information and services to the technology industry. The 63,667 executiveslisted are responsible for purchasing and development of Internet- and intranet-related products.

Cost: $145/M

Selections: Inquirers, title, phone numbers, fax numbers, state/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

Affluent Healthcare Professionals This file identifies 777,200 wealthy individuals who are managers in the healthcare industry.

Cost: $90/M

Selections: 60-day hotline, income, phone numbers, fax numbers, titles, healthcare site type, gender, ethnicity, state/SCF/ZIP

Contact: SK&A Information Services Inc., 949-476-2051

Weight Watchers Magazine Novus Marketing has been selected to manage Weight Watchers Magazine’s 1-million-name file.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: Novus Marketing, 914-347-8400

Hispanic Business The Lake Group has been chosen to oversee this file of 177,838 subscribers to Hispanic Business magazine, which reports on Hispanic businesses and executives in the United States. Readers range in age from 25 to 54 and have average household incomes of $108,000.

Cost: $105/M

Selections: First quarter 1998 hotline, state/SCF/ZIP

Contact: The Lake Group, 914-925-2401

Best Data Products Worldata is now managing this file naming 52,284 individuals who own Windows or Macintosh computers and work out of a small office or home office. Best Data’s customers purchase modems, videoconferencing products, networking equipment and more. Sixty percent are college educated, 26% attend graduate school and 50% have household incomes of more than $50,000.

Cost: $110/M

Selections: State/SCF/ZIP

Contact: Worldata, 561-393-8200

Valvoline Auto Products This master file identifies 3.1 million people who purchased Valvoline products for their cars. Buyers filled out a detailed questionnaire to receive a merchandise or service rebate on their purchase and to enter a sweepstakes. Ninety percent of those listed are men 20 to 50 years old with household incomes of about $45,000.

Cost: $70/M

Selections: 12-month buyers, quarterly hotline buyers, gender, sweeps entrants, lifestyles, state/SCF/ZIP

Contact: JAMI Marketing Services Inc., 914-620-0700

Investors This database includes the names of 3.6 million wealthy investors. It’s appended with a range of demographic and lifestyle selections.

Cost: From $60/M

Selections: Type of investor, estimated income, age, gender, education, occupation, ethnic origin, religion, marital status, presence/number/age of children, type of dwelling, home value/year built, auto type, mail order buyer, credit cardholder, contributor by type, computer owner, telephone numbers

Contact: Dunhill International List Co. Inc., 561-347-0200

Automobile This file of 506,000 active subscribers now offers a number of new selections including telephone numbers, Canadian active subscribers, female subscribers, business addresses, monthly change of address, monthly hotline, last-six-month expires and Datamatch-enhanced actives. Nearly 80% of those listed are men with average household incomes of $98,000 and an interest in cars.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Everything Wireless Inserts blown into this catalog can reach up to 1.5 million direct mail buyers of telephone accessories. Customers spend approximately $110 per purchase. Eighty-one percent of those listed are men ranging in age from 35 to 55. Their average annual income is $75,000; 72% are homeowners.

Cost: $30/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176