Social Archives - Chief Marketer

Dude Wipes CMO on Experiential Marketing and Potty Humor

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign.

Social

Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.

Digital

Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.

Social

System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok.

Social Media & SEO

Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series

Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.

Social Media & SEO

Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.

Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Influencer Marketing

Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Influencer Marketing

Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Social

Report: Marketers Lean into Paid Social as Email Remains a Top Channel

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.