Social
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Shopper/Retail
Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products
Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.
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Shopper/Retail
Duluth Trading Launches Cheeky Underwear Marketing Campaign
Workwear apparel retailer Duluth Trading doubles its ROAS in the lower funnel with humorous campaign.
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Shopper/Retail
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.
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Campaigns
Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees
The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.
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Sustainability
Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative
We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.
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Campaigns
Mom App Peanut Aims to Legitimize Matrescence
Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after an out-of-home campaign.
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Social
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
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Influencer Marketing
Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up
With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
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Mobile
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.
