B2B-MARKETING | ACQUISITION

5 Content Marketing Myths to Bust in 2018

|  by Ana Cook

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

Better B2B Lead Gen in 2018: 3 Tips

|  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Better Webinars in 2018: 10 Tips

|  by Beth Negus Viveiros

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200