Editorial Contacts and Resources:
Beth Negus Viveiros:
Beth is the managing editor of Chief Marketer and the co-programming chair for B2B LeadsCon. She has covered B2B, direct and online marketing for over 20 years at a number of industry publications, and oversees editorial content for the Chief Marketer Network, including B2B Top Shops, Chief Marketer’s exclusive listing of the country’s premier business-to-business marketing agencies. Beth is also the editor of the Chief Business Marketer, Chief Direct Marketer and Chief Marketer Tech Talk e-newsletters. She is a graduate of UMass Dartmouth and is based in the Boston area.
Patty Odell is Senior Editor at Chief Marketer and Promotional Awards Director for PROMONext: Leaders in Promotion Marketing Conference & The PRO Awards. She has covered marketing and promotions for 17 years at a number of industry publications and oversees PROMO Top Shops, Chief Marketer’s exclusive listing of Top 100 U.S. promotional marketing agencies. Patty is also the editor of the CM PROMO and This Week newsletters. She is a graduate of New York University’s Journalism School.
CONTACT: firstname.lastname@example.org / @CM_PattyOdell/ 203-899-8442
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