MARTECH | NEED-TO-KNOW-NEWS

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5 Martech Ideas for Engaging Decision Makers

|  by Nadjya Ghausi

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200