Neiman Marcus Christmas Catalog

Get Out Your Wallets: Here’s Neiman’s Christmas Catalog

Yes, the economy’s still tanking, but Neiman Marcus is banking that someone out there will drop $500,000 on a 530-square-yard end zone from Texas Stadium...

Location and Design Essential to Kohl's Expansion Success

Goodmail: OK Guys, Free Ride’s Over

Netflix Popcorn Bowl Winners Set World Record

Website Globalized? Don't Forget about Incoming Requests

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Hoop Dreams

The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events.

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Technology

RU ready for QR codes?

Considering going mobile? Start thinking about quick response (QR) codes.

Database Marketing

The Goal: Serving Fans

New database will help NHL reach out to rooters.

Creative

An Unpopular Opinion

What’s in a slogan? These days, not much, says Herschell Gordon Lewis.

Promotions

Happy World

McDonald’s extends Happy Meal promotions into virtual online play.

Branding

Feel for your Customers

In a recession, Faith Popcorn says try empathetic marketing ideas.

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The Opt-Out Opportunity

Unsubscribes is an easy task to push down to the bottom of to-do lists ...

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The Next Big Thing

It's new. It's hot. And it can bring your brand to life. What are we talking about? Internet video...

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Integration - The Holy Grail of Online Marketing

It's complex and costly to conduct online marketing campaigns...

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Case Studies

Amie Street Lets Music Lovers Conduct the Show

By Beth Negus Viveiros

Tooth in Advertising: Blog helps Dentist Bite into Search Rankings

By Beth Negus Viveiros

You Want a Latte With That? McD's Brews Up Coffee Strategy

By Robert Passikoff, Ph.D.

Community Thoughts and opinions from Chief Marketer Group editors & columnists.

The Big Fat Marketing Blog

Take Me Out To The... Timeshare?

By Tim Parry

Blog: Direct Hit

Trade Show Survival

By Ray Schultz

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