CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…
Lots of lessons here from these five digital ads.
If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.
Profiles & Campaigns
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
Facts & Figures
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.