A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.
Taking a page from Taylor Swift, here's 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.
Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
Profiles & Campaigns
If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.
Facts & Figures
Managing real-time data requires real-time interaction management and enterprise marketing technology.