Consumer Marketing

B2B Marketing

Better Webinars in 2018: 10 Tips

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Evolving Your Sales Meeting for 2018

Partner Content

MARTECH

4 Ways to Get Ready for the AI Revolution

- AI

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Profiles & Campaigns

DATA-DRIVEN ROI

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200