Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
B2B Buyers Rely on Emotions: Survey
B2B Sellers Missing Digital Opportunities: Survey
Evolving Your Sales Meeting for 2018
Vitamin Shoppe Employees Turn Instagram Stars
Solving the Four Key Challenges of Today’s Advertisers
New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.
Using Blockchain to Build Connections with Consumers
How to Avoid MarTech Burnout: 7 Tips
The Impact of AI on Brands
Deadpool 2: Marketing the Merc With a Mouth
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
Kool-Aid Targets Older Kids with Social Blitz
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
NASCAR Expands in Esports Forming Youth Racing Series
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.
Connect to Convert Moves to Boston—General Call for Speakers Open
What Micro-Influencers Can Do For You
Move Over Millennials—Here Comes Gen Z
The Price of Success: Martech Pricing Changes Under Consideration
More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.
Ikea Stages Anti-Bullying Social Experiment
An Ironing Board for Mom? Really?
Lack of Data Structure a Problem in B2B: Forrester
AI For Marketers: What it is, where it’s going and how to use it
W Hotels Creates One-of-a-Kind Experience at Coachella
Vans Skateboarding Clinics Celebrate Girls
Wakanda Forever: Black Panther’s Lessons for Marketers
3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award
10 Ways Machine Learning is Revolutionizing Marketing
