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Jun 13, 2013

The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.....

Must Reads

Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors,
American Airlines Marketer on Ramping up Social Media
American Airlines has found that social media channels allow it to tell customers a more releva
Swiffer Suffers Backlash Over ‘Rosie the Riveter’ Ad
In its ads, Swiffer returned Rosie the Riveter, a symbol of female empowerment throughout the 1
Brand Value Has New Definition For Millennial Marketing
The old formula for “calculating” brand value was functional benefits plus emotional benefi

Spotlight on: 2013 Trends & Tips

CONTESTS/ SWEEPS May. 20 2013

DoubleTree, Google Design Custom-built YouTube Channel for Travelers

CONTENT May. 16 2013

Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing pot More...

ACQUISITION May. 16 2013

Why You Should Care About Customer Journeys

WEB MARKETING May. 16 2013

How to Build Links Without Traditional Content Marketing

PROMOTIONAL MARKETING May. 16 2013

Dodge Role in 'Fast & Furious 6' Adds the Dart: Video

B2B Mar. 20 2013

Stop Survey Fatigue: Listen to Customers Without Driving Them Away 1

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% More...

Special Report

SPECIAL REPORT / ARCHIVE

Latest Webinars

May

08

Leverage Big Data to Transform Your Email Marketing Program 2013
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Apr

02

Driving Webinar Registration & Attendance 2013
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Mar

26

A B2B Social Media Crash Course on Generating Leads 2013
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Mar

21

Why Your CMO Should Marry Your CIO: For a Better Customer Experience 2013
Chief Marketer Staff