Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
Companies that sponsor organizations that serve a similar purpose as their underlying mission are extending their purpose outside of their four walls in a very meaningful way.
Profiles & Campaigns
Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.
Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.