Consumer Marketing


DSW Casts off Omnichannel in Favor of New Tech

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.

B2B Marketing

Evolving Your Sales Meeting for 2018

Partner Content


Profiles & Campaigns

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.