B2B Marketing

Consumer Marketing



Reviews Help Friskies SEO Performance

Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.

Multi-Channel Nurturing: Beyond The Inbox

Partner Content

Marketing Technology


Target’s New Mobile App Maps Stores

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.

Profiles & Campaigns

Facts & Figures

Chief Marketer Videos

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