Heinz put together a series of engaging promotions to create a stir around its new product.
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
Profiles & Campaigns
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.