Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.
Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Profiles & Campaigns
CMOs will ‘grow or go’ in the coming year as chief growth officers move in to lead a variety of marketing functions with the specific goal of driving growth.
The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand.