B2B Marketing

The Battle Against Boring in B2B Creative

- B2B

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

Evolving Your Sales Meeting for 2018

Partner Content

MARTECH

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200