Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.
Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.
Profiles & Campaigns
Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.