The Pay Your Age promotion was so overrun with parents and children that most had to be turned away due to safety concerns crushing the souls of untold numbers of kids.
The Forbes Communications Council has the answers—13 of them in fact.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
Bacardi has teamed up with Lonely Whale kicking off a global campaign in England to encourage consumers to reject single-use plastic straws.
Profiles & Campaigns
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.