Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Burt’s Bees Puts Promotional Messages in Appointment Calendars

Apr 22, 2014

Promotional messaging in online date calendars by Burt's Bees will be monitored closely by marketers to understand consumer reaction.....

Hot Topics

Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill

Features

CMO Talks: 5 Ways to Befriend Your CIO

Geotagging Helps Genghis Grill Engage Diners Via Instagram

Austin Agency Attracts Attention with Bus Tour to Local Tacorias

Making Mobile Part of Your Lead Gen Strategy

CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases

How YOU Can Win a 2014 PRO Award

Just In

NETWORKS Apr. 22 2014

Q1 Social Media Trends From Adobe

New report details paid, earned and owned social media trends for the first quarter of 2014. More...

DATABASE MARKETING Apr. 22 2014

RPI vs. RFM: Targeting Unique Ecommerce Behavior

Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example. More...

IN-STORE/POP Apr. 21 2014

Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers More...