Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
Profiles & Campaigns
A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process.
Facts & Figures
Target is upping its data game to learn more about its customers so it can be more personal in its communications.