Heinz Says it’s What Americans Have Been Waiting for: Mayochup
Heinz put together a series of engaging promotions to create a stir around its new product.
Inside Randstad’s User-Generated Video Plan
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
The Battle Against Boring in B2B Creative
Crafting Buzzy Brand Experiences for B2B Millennials
Evolving Your Sales Meeting for 2018
Sales and Marketing Integration: 5 Tips
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
5 Martech Ideas for Engaging Decision Makers
Solving the Four Key Challenges of Today’s Advertisers
Using Blockchain to Build Connections with Consumers
Dixie’s Brand Building Manager Talks New AR Bathroom Cup Designs
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
AR Still Challenging for Marketers: Survey
MTA Says Posters Too Sexy for NY Subway
Don’t Think Too Literally When Looking for a Name
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Connect to Convert Moves to Boston—General Call for Speakers Open
What Micro-Influencers Can Do For You
Kool-Aid Targets Older Kids with Social Blitz
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.
Nasdaq Creates a Content “Dream Factory”
B2B Buyers Rely on Emotions: Survey
B2B Sellers Missing Digital Opportunities: Survey
Burns & Wilcox Wins Big With PGA Sponsorship
AI For Marketers: What it is, where it’s going and how to use it
W Hotels Creates One-of-a-Kind Experience at Coachella
Vans Skateboarding Clinics Celebrate Girls
Wakanda Forever: Black Panther’s Lessons for Marketers
3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award
