What’s On Tap for Marketers in 2015
A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.
3 Ways to Linking Online and Offline Customer Experiences
Retailers like Macy's are blurring the online-offline customer experience to engage consumers and increase sales.
Kicking Super Bowl Spots Far Beyond the End Zone
Viral Share Goes Wild on Facebook
Dangers of a Good Enough Marketing Automation Solution
One Simple Reason Differentiates Wal-Mart from all Others
Nike Uses Content Marketing Videos for Internal Communications
Content marketing videos play an important role as an internal communications tool for Nike.
3 Ways to Linking Online and Offline Customer Experiences
Kicking Super Bowl Spots Far Beyond the End Zone
How to Succeed with Marketing Automation
Viral Share Goes Wild on Facebook
Kicking Super Bowl Spots Far Beyond the End Zone
Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
Six Gold Winning Big Ideas
P&G’s Former CMO Jim Stengel on the Future of Marketing
Dangers of a Good Enough Marketing Automation Solution
Colgate Tries “Missed Call” Marketing to Send Samples
Britain’s Plan for Plain Packaging Terrifies U.S. CPGs
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
Mind Your Metrics: Measuring Content Marketing Success
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
Newcastle Brown Ale Stages Super Bowl Ambush
Britain’s Plan for Plain Packaging Terrifies U.S. CPGs
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
Lead Attribution Must Go Beyond First or Last Click
What’s On Tap for Marketers in 2015
SiriusView: Marketing Automation Platforms 2014
Business Moves at the Speed of Social
Viral Share Goes Wild on Facebook
One Simple Reason Differentiates Wal-Mart from all Others
Hidden Valley Ranch is Hero in Big Game Day Video
Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot
4 Criteria to Find the Right Audience for Word-of-Mouth Campaigns
Video Goes Viral
Chief Marketer Listline Jan. 26
