Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the mega marketing campaign around its CFP sponsorship.
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.
Profiles & Campaigns
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.
Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.