CONSUMER-MARKETING | DATA-ANALYTICS

How to Make GDPR Work for Marketing Teams

|  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Improving Online Personalization: 5 Tips

|  by Trevor Legwinski

Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200