SendAmerica Plans 2002 Expansion

Posted on by Chief Marketer Staff

SendAmerica, a catalog rolled out by Vermont Teddy Bear Co. last fall, is on track to hit $500,000 in sales this year.

Plans call for 600,000 catalogs to be mailed this year at a cost of about 50 cents per book. And those mailings should do well because the startup has access to the parent company’s infrastructure and management expertise.

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