Virgin Mobile Rolls Out Chrismahanukwanzakah Sweeps
Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands.
Consumers can enter the 12 Days of Chrismahanukwanzakah sweepstakes by making calls on their Virgin Mobile phone to 1-888-ELF-7667 through the end of the month. Each call made by customers on their Virgin Mobile handsets to the hotline will count as a sweepstakes entry.
The top winner will receive a trip for four to Necker Island (Virgin Group founder Sir Richard Branson’s private island), accommodations, meals and $500 in spending money.
The sweepstakes will also award three winners one of three first prizes— pair of round-trip tickets for a three-night trip to London on Virgin Atlantic Airways; Virgin Mobile VIP membership (good for five years), which gives the winner annual wireless upgrades, $600 in annual airtime replenishment and an invitation to Virgin Mobile’s fifth birthday bash in 2007 or a $5,000 scholarship for travel or education purposes. Some 5,000 second-prize winners will receive $5 in Virgin Mobile airtime bonuses.
Online materials support.
“Virgin has always aimed at surpassing the customer’s expectations,” said Peter Boyd, VP of Promotions & Partnerships for Virgin Mobile USA, in a statement. “We wanted to do say a big thank you to all our loyal users and help them with their holiday gifting. Now, they get the chance to live the billionaire life.”
The Chrismahanukwanzakah sweepstakes is named after a Virgin Mobile creation, which is designed to celebrate all holidays wrapped into one, including Christmas, Hanukah and Kwanzaa.
To further extend the experience, consumers who log on to Chrismahanukwanzakah.com can hear classic Chrismahanukwanzakah tunes (e-carols) and send them to a friend.
Virgin Mobile was one of PROMO’s PRO Award finalists in the Best Creative category for a Chrismahanukwanzakah promotion it ran in 2004. The promotion offered downloadable theme-song ring tones and discounts off Virgin phones (PROMO Sept. 1).
The sweepstakes ends Dec. 31.
