UL Builds Brand Platform Based on Trust
A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.
A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.
The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.
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UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.
A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.