Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.
For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.
B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.
A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.
Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.
Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
Are memes appropriate for B2B marketing? It all depends on who you’re targeting.
Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.