B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.