An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Cloud-based web development platform Wix.com is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.
What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.
High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.
SAP is a B2B pure play, but changing buying patterns have led the company to adapt B2C marketing practices to connect with decision makers.
Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.