By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.
While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.
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In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.
Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.
