PROMO MAGAZINE’S 2005 SAMPLING CHART
Posted on
| COMPANY/PROGRAM | PROGRAM DESCRIPTION | DATES OFFERED | DISTRIBUTION | COST |
|---|---|---|---|---|
| Active Marketing Group Youth Sports Tournaments Endurance Events/Races Fitness Walks/Festivals Park & Recreation Facilities Adult Sports Tournaments Sports Camps Fitness/Aquatic Centers Tennis Facilities |
Samples distributed to athletes or parents via coaches and at registration. Samples delivered via the race, goody bags or at registration. Samples delivered via the race, goody bags or at registration. Samples delivered by coaches, instructors or staff at registration. Samples distributed to athletes via coaches and at registration. Samples delivered by coaches, onsite staff or at registration. Samples delivered by instructors, staff and at registration. Samples distributed via clubs, tournaments and leagues. |
Annually Annually Annually Annually Annually Annually; heavy summer Annually Annually |
3MM annually 2MM annually 2MM annually 4MM annually 2MM annually 1MM annually 4MM annually 1MM-2MM annually |
Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity |
| ADS Media Group La Canasta de Valores |
National, customized Hispanic co-op that delivers samples in a poly bag direct-to-door to consumers in TX, AZ and IL around key shopping and holiday periods. | Monthly | 1MM | $76/M-$129/M varies by weight/size Inserts $47/M-$69/M |
| Amazon.com | Samples delivered in Amazon.com’s customer merchandise packages. | Monthly | 42MM annually | $65/M-$185/M varies by weight/size |
| Ambient Planet Dry Cleaner Sampling Nail Salon Gift Pak College Product Sampling |
Targeted solo/co-op product samples distributed through dry cleaners nationwide. Targeted solo/co-op product samples distributed through nail salons nationwide. Targeted solo/co-op product samples distributed through colleges and universities. |
Weekly Weekly Weekly |
30M dry cleaners 20M nail salons 400 colleges/universities |
$.04-$.10/sample $.04-$.10/sample $.04-$.10/sample |
| American Baby Sampler for New Parents Para Nuevas Mamas Sampler Sampler for Expectant Parents Especially for Mothers First-Trimester Co-Op |
Samples sent to hospitals for distribution to new mothers. Samples sent to hospitals for distribution to Hispanic new mothers. Samples sent to childbirth educators for distribution to expectant mothers. Co-op envelope mailed to new mothers of 3- and 4-month-olds. Co-op envelope in sample boxes of Penate Elite Rx prenatal vitamins given to newly pregnant patients on first visit to OB/GYNs. |
Monthly Monthly Feb., May, Aug., Nov. Jan., March, May, July, Sept., Nov. Jan., April, July, Oct. |
3MM annually 600M annually 2.2 MM annually 3.3MM annually 4.2MM annually |
Starts at $50/M, varies by weight/size Starts at $50/M, varies by weight/size Starts at $50/M, varies by weight/size Starts at $60/M, varies by weight/size Starts at $100/M, limited to 8 participants |
| Bally Total Fitness Corp. | Product/service samples targeted to over 4 million health-conscious consumers. | Monthly | National/regional/local | Varies by program |
| Catalina Marketing Corp. Checkout Sample Checkout Direct |
Targeted in-store sampling program based on actual consumer purchase behavior. Targeted in-store sampling program delivered to specific households based on actual purchase behavior over time. |
13 four-week cycles 13 four-week cycles |
170MM 70MM+ |
Varies by category Varies by category |
| CO-OP Promotions National Candy Company School Fundraising Promotion College Bookstore Bonus Bag National Motorcoach Network PENN Tennis Ball Cans |
Target parents and children 10- to 14-years-old in grades 4-8 at schools nationwide. Samples delivered to college students during back-to-school. National or regional samples distributed to travelers onboard motorcoaches. Target mid-upscale active adults nationwide. |
Aug.-Nov. Spring, Fall Ongoing May-June |
1.2MM 1MM in 500+ bookstores 500M-1MM+ 1MM |
Approx. $60-$120/M, varies by weight/size/volume $60-$120/M, varies by weight/size/volume $60-$120/M, varies by weight/size/volume $60-$120/M, varies by weight/size/volume |
| Cover Concepts Prom Pak Solo Sampling |
Multi-sponsored, themed pack distributed to female students in high schools. Solo-sponsored samples distributed to male/female students, grades K-12 in schools, daycare centers, libraries and summer camps. |
Spring Anytime during the school year |
Up to 350M Varies |
Varies by weight/size/quantity Varies by weight/size/quantity |
| The Dialogue Co. Diabetes Outlook Cardiac Directions Patient Pac New Dog Owner Access New Cat Owner Access |
Samples hand-delivered to diabetes patients by diabetes education professionals. Samples hand-delivered in hospital cardiac rehab classes to cardiovascular patients. OTC, Rx and food samples distributed to patients by their primary care physician. Samples distributed to new puppy/dog owners on day of pet acquisition. Samples distributed to new kitten/cat owners on day of pet acquisition. |
March, Sept. Jan., April, July, Oct. March, Sept. March, June, Sept., Dec. March, Sept. |
400M 600M annually Up to 300M based on Pac type 1.2MM annually 500M-1MM annually |
Based on weight/size Based on weight/size Based on weight/size Based on weight/size Based on weight/size |
| Euro RSCG Impact Parents Pack Daycare Parents Pack Elementary Healthy Family Pack Youth Sports Teen Essentials Good Stuff Fitness Extra Diabetes Wellness Pack Healthy Decisions Pack Active Health Pack Pet Care Pack Life & Language |
Custom sampling to working moms via daycare centers. Custom sampling to parents via elementary school parent nights. Custom sampling to parents via pediatrician offices. Custom sampling to parents with children in youth sports. Co-op sampling to teens and tweens through classrooms. Co-op sampling to college students in their dorm rooms. Custom sampling to active adults through health clubs and sports centers. Custom sampling via endocrinologists and diabetes educators. Custom sampling to women 21-65 via OB/GYN offices. Custom sampling to adults 50+ via cardiologists, primary care and rheumatologists. Custom sampling to pet owners via veterinarian offices. Custom sampling to new U.S. immigrants through English-As-A-Second Language classes. |
Varies Aug., Nov., March Varies Spring, Fall May-Sept. May-Aug. Varies Spring, Summer, Fall Varies Varies Varies May-Sept. |
Up to 2.5MM Up to 10MM Up to 4MM Up to 7.5MM Up to 12MM Up to 4.2MM Up to 4MM Up to 1.2MM Up to 2MM Up to 5.6MM Up to 4MM Up to 1MM |
$120/M-$250/M, based on weight/size $120/M-$250/M, based on weight/size $160/M-$350/M, based on weight/size $160/M-$350/M, based on weight/size $120/M-$250/M, based on weight/size $120/M-$250/M, based on weight/size $160/M-$350/M, based on weight/size $160/M-$350/M, based on weight/size $160/M-$350/M, based on weight/size $160/M-$350/M, based on weight/size $160/M-$350/M, based on weight/size $250/M-$500/M, based on weight/size |
| EventNet USA Nifty Over Fifty Mall Santa Sampler Teen Back-To-School Sampling Bus Street Fairs/Guerrilla |
Samples distributed to seniors at expo and lifestyle fairs nationwide. Samples distributed to parents with children meeting mall Santas. Samples distributed to teens at major malls. Samples distributed at grocery, drug, and mass merchandise stores. Sampling distributed in streets, fairs, major sporting events and guerrilla sampling. |
Monthly Nov., Dec. Aug., Sept. Monthly Monthly |
1MM 1MM 1MM 250M+ 1MM |
$135/M-$180/M, based on weight/size $135/M, based on weight/size $145/M $195+/M $175/M |
| Family Digest Media Group Black Family Sampling African-American Family Health Kit Health & Harmony Expos African-American Family Response Pack |
Samples delivered with Family Digest magazine to African-American families. Product samples and information delivered by Family Digest to African-American adults who have requested them. Samples distributed at African-American oriented events around the country. Direct-response consumer card deck mailed to African-American heads-of-house-hold with children. |
Feb., April, June, Sept., Nov. June-Oct. May-Sept. April, Sept. |
400M/mailing 500M 2M of each sample 600M |
Starts at $100/M Starts at $125/M Starts at $100/M Starts at $40/M |
| FirstMoments BabyTalk Expectant Parent BabyTalk New Parent Parenting New You Kit |
Co-op product samples to expectant parents in childbirth classes nationwide. Co-op product samples to new parents in hospitals within 48 hours after childbirth. Co-op product samples to new mothers at OB/GYN offices during postnatal checkup. |
Feb., May, Aug., Nov. Monthly March, June, Sept., Dec. |
2MM, 330M Hispanic 3.5MM, 550 Hispanic 2MM, 485M Hispanic |
Varies Varies Varies |
| Active Marketing Group (858) 551-9916 • Amazon.com (610) 993-0500 • Ambient Planet (212) 334-5810 • American Baby (212) 455-1328 • Bally Total Fitness Corp. (773) 864-6862 • Catalina Marketing Corp. (727) 579-5000 • CO-OP Promotions (954) 922-2323 • Cover Concepts (312) 873-3055 • The Dialogue Co. (609) 737-1110 • Euro RSCG Impact (312) 799-7000 • EventNet USA (954) 467-9898 • Family Digest Media Group (925) 838-4800 • First Moments (212) 522-6146 | ||||
| COMPANY/PROGRAM | PROGRAM DESCRIPTION | DATES OFFERED | DISTRIBUTION | COST |
|---|---|---|---|---|
| FirstMoments (cont’d.) Parenting Young Family Kit |
Co-op product samples to mothers with children ages 2-5 at pediatrician offices. | Feb., June, Oct. | 2.1MM, 440M Hispanic | Varies |
| Hi Frequency Marketing Summer Cheer & Dance Camps Cheer & Dance Competitions Sorority/Fraternity College Singles Dating Events Pak Christian Youth Group Spring Break Hotel Pak Concert Sampling |
Samples hand-delivered to high school girls at summer camps nationwide. Samples hand-delivered to high school/college girls at competitions nationwide. Samples hand-delivered via Panhellenic & Interfraternity Councils nationwide. Samples hand-delivered to adult singles via nationwide dating event services. Samples hand-delivered to 12- to 18-year-olds via a network of youth groups. Samples to college students on Spring Break through major hotel chains. Samples hand-delivered to concertgoers of various genres of music, nationwide. |
June, July, August Fall, Winter, Spring Winter Varies Varies Feb., March Varies |
100M+ 2MM+ 500M 500M 200M 200M 100MM |
$100/M-$200/M $100/M-$200/M $100/M-$200/M $100/M-$200/M $200/M $200/M $200/M |
| Hispanic Retail Network HRN Bilingual Sampling |
In-store, event-themed sampling in high-index Hispanic stores in key Hispanic markets across the U.S. | March, May, Sept.-Oct., Dec. | 4,000+ supermarket, drug and mass retailers | $145-$160/store location |
| Hospitality Pac Welcome Program Golden Program Travel Program |
Samples to young families through real estate professionals and businesses. Samples to 50+ consumers through senior nonprofit organizations. Samples to consumers through travel professional and hospitality businesses. |
Ongoing Ongoing Ongoing |
Varies Varies Varies |
Cost of goods covered; no distribution fees Cost of goods covered; no distribution fees Cost of goods covered; no distribution fees |
| ICOM Info. & Comm. TargetMail Sampling Solo Mail Sampling TargetMail ExtraCare |
Targeted samples based on purchase behavior and intention data in two cycles. Targeted samples based on self-reported purchase behavior and intention data. Targeted samples based on CVS retailer transactional data delivered in two cycles. |
April-June, Nov.-Dec. Client selects timing March, Sept. |
4.5MM HHs/cycle Up to 15MM HHs; 1,000+ selects 1MM HHs/cycle |
Starts at $125/M Starts at $70/M plus lettershop Starts at $200/M |
| Impact Media Demographic Pinpointing Retailer Trading Radii Competitive Users Hispanic Pinpointing Hispanic Distributor Hispanic Co-op African-American Pinpointing African-American Distributor |
Samples delivered door-to-door to demographically selected households. Samples delivered door-to-door to key retailer trading radii nationwide. Samples delivered door-to-door to modeled competitive user households. Samples delivered door-to-door to Hispanic households nationwide. Co-op samples delivered door-to-door to Hispanic households nationwide. Co-op samples delivered door-to-door to Hispanic households. Samples delivered door-to-door to African-American households nationwide. Co-op samples delivered door-to-door to African-American households. |
Weekly Weekly Weekly Weekly Weekly Based on client need Weekly Weekly |
Up to 50MM HHs Up to 50MM HHs Up to 50MM HHs Up to 5.5MM HHs Up to 3.1MM HHs Up to 5.5MM HHs Up to 4.4MM HHs Up to 2.2MM HHs |
Starts at $170/M Starts at $180/M Starts at $190/M Starts at $180/M Starts at $140/M Starts at $110/M Starts at $180/M Starts at $140/M |
| INNOVA Marketing Santa Pak Easter Family Pak Fall at the Mall Pak Aspire Pak In… Pak Power Pack Tailgating Tour |
Samples distributed via mall Santas nationwide. Samples distributed via mall Easter Bunnies nationwide. Samples distributed in malls nationwide. Samples distributed at 1,200 college sororities nationwide. Samples distributed to female teens 13-18 in malls during back-to-school. Samples distributed to female athletes 14-18 at 5,000 high schools during practice. Samples distributed in an experiential tailgating environment in 12 NFL cities. |
Nov.-Dec. March July-Sept. First and second semesters 4 weekends in mid July-Sept. Spring, Fall, Winter Sept.-Jan. |
Up to 2MM Up to 2MM Up to 4MM 500M Up to 2MM Up to 1MM 12-24 markets |
$60/M-$90/M $60/M-$90/M $60/M-$90/M $60/M-$90/M $80/M-$120/M $80/M-$120/M Varies by sample |
| International Direct Response, Inc. The Catalog Package Sampling Program™ Women’s Fashion Families with Children Men, 21-45 Home, Kitchen & Crafts Outdoor Enthusiasts Home Gardening Active Seniors SOHO/Business Niche Catalogs |
Samples mailed in 1,000+ cataloger’s fulfillment packages, selectable by catalog and target audience. Samples in women’s fashion catalog packages. Samples in children’s and family-oriented catalog packages. Samples in men’s fashion, sports and hobbies catalog packages. Samples in bed and bath, kitchen, crafts and food catalog packages. Samples in camping, hiking and hunting catalog packages. Samples in gardening, seed and supply catalog packages. Samples in senior-oriented, apparel, health and fitness catalog packages. Samples in computer, paper and office supply catalog packages. Samples in automotive, pet and electronics catalog packages. |
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly |
400MM annually 70MM annually 25MM annually 40MM annually 65MM annually 20MM annually 8MM annually 30MM annually 20MM annually 70MM annually |
$65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size $65/M-$185/M, varies by weight/size |
| iVillage Parenting Network Lamaze Parents Magazine Lamaze Para Padres Magazine Baby Steps Magazine |
Product samples polybagged in Lamaze Parents and handed out by childbirth educators to expectant parents in childbirth class. Product samples polybagged in Lamaze Para Padres and handed out by childbirth educators to expectant parents in Spanish-language childbirth classes. Product samples polybagged in Baby Steps and handed out by maternity nurses to new mothers in the hospital. |
Jan., April, July, Oct. April, Oct. Feb., May, Aug., Nov. |
2.7MM annually 750M annually Up to 3MM annually |
Starts at $47/M, varies by weight/size Starts at $57/M, varies by weight/size Starts at $47/M, varies by weight/size |
| Kaleidoscope Mktg. Group Sampling and Custom Programs |
Solo product sampling and distribution of branded school supplies and educational programs to kids, teens and their parents in schools, daycare centers/preschools, skate centers, camps and retail stores. | Ongoing | 60MM | $50/M-$100/M |
| Madison Direct Marketing Family Advantage Direct Mail Madison Teen New Homeowner Direct Mail Español Direct Mail |
Direct mail samples to expectant, new mothers and young families of infants through pre-school-age children. Direct mail samples to teen girls at home. Direct mail samples to new homeowners. Direct mail samples to Hispanic-origin households. |
Monthly; Young families has additional mailings in Jan., April, June, Sept., Nov. Aug. Monthly Jan., April, June, Sept., Nov. |
43MM annually 3.5MM 3MM annually 2MM annually |
Starts at $27.50/M Starts at $47.50/M Starts at $47.50/M Starts at $47.50/M |
| MarketSource Hotel Sampling Airport Sampling Family Photo Studios Campgrounds In-flight Hair Salons Timeshare Resorts |
Sampling to guests in 545,000 rooms nightly at 6,500 hotels. Sampling to travelers in 37 airports with media elements. Sampling in 500 retail photo studios. Sampling to campers in 500 campgrounds. Sampling in-flight to travelers at major airlines. Sampling to men, women and moms with children in 2,100 locations. Sampling to travelers in timeshare at 300 resorts. |
Monthly Monthly Monthly Monthly Monthly Monthly Monthly |
10MM 74MM 6MM 12MM 12MM 12MM 1.5MN |
$100/M-$150/M $100/M-$150/M $120/M-$180/M $100/M-$150/M Varies $120/M-$150/M $120/M-$150/M |
| Hi Frequency Marketing (732) 545-6000 • Hispanic Retail Network (201) 248-0824 • Hospitality Pac (212) 980-0099 • ICOM Information & Communication (800) 603-4555 • Impact Media (415) 765-5100 • INNOVA Marketing (952) 392-2281 •International Direct Response (610) 993-0500 • iVillage Parenting Network (609) 730-1517 • Kaleidoscope Marketing Group (843) 853-9700 • Madison Direct Marketing (203) 653-3211 • Market — Source (609) 860-5318 | ||||
| COMPANY/PROGRAM | PROGRAM DESCRIPTION | DATES OFFERED | DISTRIBUTION | COST |
|---|---|---|---|---|
| MarketSource (cont’d.) Commuters Brides Moms Adults 55+ |
Sampling at Northeast commuter hubs. Sampling to engaged women at 200 bridal retail locations. Sampling to mothers in 500+ retail locations. Sampling to active adults 55+ during vacation/leisure travel. |
Monthly Monthly Monthly Monthly |
50MM 12MM 25MM 10MM |
$100/M-$150/M $150/M-$180/M $120/M-$150/M $100/M-$150/M |
| MBS Associates Homeless Homer Adoption Kit Homeless Homer New Puppy Kit Homeless Homer New Cat Kit Homeless Homer New Kitten Kit Dog Training Kit Program |
Product samples distributed by select animal shelters to new dog adopters. Product samples distributed by select animal shelters to new puppy adopters. Product samples distributed by select animal shelters to new cat adopters. Product samples distributed by select animal shelters to new kitten adopters. Product samples distributed to owners by trainers during first training session. |
Feb., June, Oct. Feb., June, Oct. Feb., June, Oct. Feb., June, Oct. Jan., May, Sept. |
435M 315M 410M 340M 400M |
Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Varies by weight/size/quantity Based on weight |
| National Sampling Systems, Inc. Kids In-School Spring Sampling Kids In-School Fall |
In-school, hand-delivered sampling to kids in more than 30,000 elementary, middle and high schools nationwide. In-school, hand-delivered sampling to kids in more than 30,000 elementary, middle and high schools nationwide. |
Feb.-March Sept.-Oct. |
Up to 3MM Up to 5MM |
$75/M $75/M |
| New Neighbor Pak | Direct mail samples to new homeowners within seven days of move. | Weekly | 1.6MM+ | $75/M with printing, varies by weight |
| Niche Sampling, Inc. NCA CheerPak Barbizon Gift Pack Caboodles Sampling Gift Pack Sorority Solo Sampling College Bookstore Bag Broadway Across America Curves Gift Pack Back-to-College Shower Caddy |
Samples hand-delivered to teen female cheerleaders at high school practices by National Cheerleaders Association representatives. Samples hand-delivered to teen female modeling students by school instructors. Cosmetic organizer with product samples distributed to teens girls in mass merchandise and chain drug stores. Samples distributed to women at college sorority chapter meetings. Samples distributed to college students in bookstore textbook bags. Samples to upscale theater patrons at traveling Broadway shows nationally. Samples hand-delivered to health conscious women at Curves workout facilities nationwide. Samples in Caboodles Shower Caddies in mass merchandisers nationally. |
March-June Sept.-Dec. Back-to-school, holidays Client determined Fall, Spring semester Client determined First and third quarter Back-to-school |
350M 75M 300M 500M Up to 25MM Up to 2MM 1MM 100M |
Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size |
| NuBoard Media College FedEx Orange Bowl College Nokia Sugar Bowl MLB Seattle Mariners MLB Colorado Rockies Hispanic Soccer Events MLS Women’s Sports/Faith Events MiLB/Legends & Mudhens Nascar College Chick-fil-A Peach Bowl |
Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. Samples in promotional bags attached to seat backs at sports venues nationwide. |
Dec., Jan. Dec., Jan. April-Sept. April-Sept. May-Oct. Monthly April-Sept. Monthly Dec., Jan. |
75M 75M 1MM 1MM 1MM 1MM 1MM 1MM 75M |
$80/M-$150/M $80/M-$150/M $80/M-$150/M $80/M-$150/M $80/M-$150/M $80/M-$150/M $80/M-$150/M $80/M-$150/M $80/M-$150/M |
| Octagon Sampling Solutions Family Spring Essentials Kit Family Winter Survival Pack Fitness/Wellness Network Airline and VIP Clubs Bowling Center Network FYE, Strawberries, Coconuts, Wherehouse Movie Theater Network Health Monitor Network Outdoor Fitness Event Network ecampus.com Plus-Size Apparel Stores U.S. Youth Soccer Custom Sampling Solutions |
Co-op pack delivered to parent at network of 2,000 pediatricians nationwide. Co-op pack delivered to parent at network of 2,000 pediatricians nationwide. Sampling at Yoga studios, Jazzercise Centers, OB/GYN offices and other fitness/wellness centers. Sampling on board airlines or in airports at clubs. Targeted sampling to kids, seniors, men, women and college at bowling centers. Sampling with music or video purchases at any TransWorld Entertainment chain. Client customized sampling at box office with ticket purchase in major chains. Sampling at doctor offices by specialty. Sampling at outdoor participatory fitness events nationwide. Direct-to-home samples via online book/apparel orders at start of each semester. Sample-with-purchase at Fashion Bug, Lane Bryant or Catherines. Samples direct to households with kids participating in U.S. Youth Soccer. We will locate, negotiate and contract with venues per your targeting needs. |
March-April Oct-Nov Monthly Monthly Monthly Monthly Monthly Monthly Monthly By semester Monthly Custom Custom |
800M 800M Up to 3MM Up to 10MM 500M-2MM 2MM-3MM Up to 3MM Varies Varies 300M-500M Up to 1.5MM Up to 1.6MM Varies |
Starts at $50/M Starts at $50/M $60/M-$160/M $40/M-$160/M $60/M-$160/M $80/M-$100/M $80/M-$120/M $60/M-$160/M $120/M-$200/M Varies by weight $60/M-$120/M Varies by weight Fits to budget |
| Precision Marketing Group Enfamil Diaper Bag Enfamil Formula Supplement Kit Enfamil Third Trimester Kit |
Samples distributed nationally to new mothers in hospitals. Samples distributed nationally to new mothers in pediatric offices. Samples distributed to expectant mothers at OB/GYN offices. |
Monthly Monthly Monthly |
3MM 1.2MM 1MM |
Starts at $65/M, varies by weight/size Starts at $65/M, varies by weight/size Starts at $65/M, varies by weight/size |
| Promote It International Health Club Sampling Health Club Influencer Sampling College Sampling Workplace Sampling YMCA Sampling Spa Sampling Women Sampling Senior Sampling Yoga/Pilates Sampling Fun Run Sampling Day Camp Sampling |
Product samples distributed in over 5,000 health and fitness facilities nationally. Target fitness instructors in over 5,000 health clubs and fitness facilities nationally. Samples distributed to university students in recreation centers. Samples distributed to employees in corporate fitness centers. Samples distributed to families at YMCAs and othe community recreation centers. Samples distributed to upscale consumers in spas. Samples distributed to active females in women-only fitness centers. Samples distributed to seniors in hospitals, wellness centers and other facilities. Samples distributed to upscale women in yoga and Pilates classes. Samples distributed to consumers at grassroots running events. Samples distributed to children and their parents at community day camps. |
Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing |
Up to 15MM Up to 100M Up to 1MM Up to 500M Up to 2MM Up to 500M Up to 1MM Up to 750M Up to 1MM Up to 500M Up to 250M |
Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size |
| The Promotional Marketing Group SuperStar Students Digital Explorers Entertainment Sampling |
Sampling through a recognition and rewards program for elementary school students, teachers and families. Technology-oriented brands reach the youth market during educational and environmental explorations. Samples distributed within themed CD-ROMs reaching diverse audience groups |
June June June |
500M nationally Varies by event 500M nationally |
Flexible Flexible Flexible |
| MBS Associates (914) 737-1954 • National Sampling Systems (732) 706-5000 • New Neighbor Pak (201) 307-8888 • Niche Sampling (414) 276-5666 • NuBoard Media (866) 682-6273 • Octagon Sampling Solutions (203) 352-6315 • Precision Marketing Group (914) 347-7800 • Promote It (800) 669-1915 • The Promotional Marketing Group (909) 941-7253 | ||||
| COMPANY/PROGRAM | PROGRAM DESCRIPTION | DATES OFFERED | DISTRIBUTION | COST |
|---|---|---|---|---|
| PromoWorks, LLC Wal-Mart In-Store Demos Wal-Mart Retailtainment Wal-Mart Edutainment In-Store Sampling C-StoreWorks Sampling Ambassador Education MobileWorks Parking Lot Themed Events NCAA Football and Basketball Minor League Baseball Happy Camper Program NASCAR Racing College Bowl Game Sampling Pro Football Tailgaiting Down-the-Street Sampling Prime Influencer Program |
National, turnkey, in-store sampling. Customized in-store events with entertainment to shoppers. Customized in-store education-based events. National, turnkey, in-store sampling in all classes of trade. National, turnkey, in-store sampling in a pre-approved list of c-store locations. Targeted in-store consumer education program matching a demo profile. Customized in-store mobile sampling. Customized retail parking lot sampling. Customized, turnkey sampling at 125 NCAA Div. 1 football/basketball venues. Customized, turnkey sampling at 100+ Minor League Baseball parks nationally. Sampling at over 1,500 campgrounds nationally. Sampling at NASCAR tracks nationally. Sampling in key Bowl Games, including the BCS. Sampling to the pro football audience. Sampling utilizing dispensers at retail stores, bars/nightclubs, coffee shops and other locations determined by client. Product sampling through a community leader program and other influencers. |
Daily Daily Daily Weekly Daily Weekly Weekly Ongoing Aug.-March April-Sept. May-Sept., Oct.-March Feb.-Nov. January Aug.-Dec. Ongoing Ongoing |
Nationwide Nationwide Nationwide 50M+ stores 15M+ stores 35M+ stores 18M+ stores Varies Up to 100M/event Up to 10M/event Up to 10MM Up to 300M/race Up to 50M/event Up to 50M/event Client specified Up to 20M/city |
From $120/store day From $135/store day From $135/store day From $125/store day From $100/store day From $160/store day From $125/store day Custom quoted Up to $0.20/sample Up to $0.20/sample $0.075-$0.20/sample $0.075-$0.20/sample $0.075-$0.20/sample $0.075-$0.20/sample $0.05-$0.17/sample Varies by program |
| PROSource Direct SpaWish Motorsports Gift Bag New Movers New Moms Behavior Based Rainbow Gift-with-Purchase 5.7.9 Gift-with-Purchase U.S. Military Health Clubs PGA & LPGA Great Fans College Football New Brides Vacation Sampling Kids Foot Locker Commuters |
Solo sampling and single marketer gift packs at day spas nationally. Solo or co-op gift bag distributed at selected NASCAR venues nationally. Samples to new movers nationally via partnerships with phone companies. Samples distributed to new moms at maternity wards. Solo direct mail sampling based on key behavioral targets. Solo or co-op sample packs distributed to women 18-34 at Rainbow stores. Solo or co-op sample packs distributed to teen girls at 5.7.9 stores. Samples distributed to active servicemen and women and their families at selected U.S. military bases and air shows nationally. Solo or co-op sample packs distributed through IHRSA health clubs nationally. Solo or co-op sample packs distributed at selected tournaments nationally. Solo or co-op sample packs distributed at selected college homecoming games. Solo and single marketer samples distributed to new brides nationally. Solo and single marketer samples distributed at a variety of locations. Solo sampling to mothers with children ages 4-11. Solo and single marketer samples distributed to commuters nationally. |
Monthly Feb.-Nov. Ongoing Ongoing Ongoing Based on program Based on program Ongoing Jan., July March-Oct. Sept.-Nov. Ongoing Ongoing Monthly Ongoing |
500M/month 750M Up to 16MM Up to 1MM Varies depending on target 500MM 500M-2MM 2MM annually 500MM 250M Up to 500M 200M annually Up to 2MM annually Up to 1MM Up to 1MM |
Varies based on weight/size Varies based on weight/size Varies based on weight/size Varies based on weight/size Varies based on weight/size Custom quoted Varies based on weight/size Varies based on weight/size Varies based on weight/size Varies based on weight/size Varies based on weight/size Custom quoted Custom quoted Varies based on weight/size Custom quoted |
| Segment Promotions NFHS — Coaches-to-Kids National Camp Group — Counselors-to-Kids Women’s Shopper Network Tupperware Sampling Network Boomer Shoppers Network Casa Directa Homes With Heritiage On-the-Move — New Movers |
Targeted, solo sampling via coaches and teachers of National Federation of H.S. Solo and co-op sampling targeting kid and teens via American Camping Body 2nd line:Association (ACA) and Sports Camp Federation. Women targeted samples delivered direct-to-home via package inserts. Women targeted samples delivered in-home during Tupperware parties. Boomer targeted samples delivered direct-to-home via package inserts. Targeted samples “ride-along” with Hispanic-version telephone directories. African-American targeted samples direct-to-home via package inserts. Targeted new mover samples delivered direct-to-home with phone installation. |
Monthly during school year July, Aug. Monthly Quarterly Monthly Monthly Monthly Monthly |
3.5MM/month 1MM 3MM/month 3MM/month 2MM/month 500K/month 2.5MM 2MM/month |
Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size Varies by weight/size |
| Sky Marketing,LLC Airline Sampling Airline VIP Club Sampling Cruise Line Sampling Resort/Travel Agency Sampling Malls/College Campuses/Event |
Product samples distributed in-flight aboard 40+ airlines. Product samples distributed in baskets at reception desk upon check-in. Product samples distributed with meals or in cabin aboard 3+ cruise lines. Product samples distributed in rooms of select resort chains and travel agencies. Product samples distributed to shoppers, students and spectators. |
Monthly Monthly Monthly Monthly Client determined |
Up to 12MM/month Upt to 1.5MM/month 1MM/month 500M/month 10MM/month |
$50/M-$150/M $40/M-$150/M $40/M-$70/M $40/M-$60/M $100/M-$150/M |
| Specialized Promotions Network, Inc. (SPN) Recreational Athletes Endurance Women Sampling Hispanic Sampling |
Samples inserted into event goodie bags and finish-line food areas nationally. Samples distributes to women at cause events and expos via onsite booth and goodie bag inserts nationally. Product samples distributed at Cinco de Mayo, Independence Day and other Hispanic holiday festivals. |
Monthly Monthly May, Sept., Nov., Dec. |
2.5MM 1MM 5M-1MM |
Varies by weight/size Varies by weight/size Varies by sponsorship level |
| StartSampling, Inc. StartSampling.com Solo Direct Mail Diabetics Dentists/Hygienists Sampling Rx Sampling Young Families |
Solo targeted samples distributed via the Internet with a 48-hour fulfillment. Targeted solo direct mail programs designed to client specifications. Targeted product samples distributed to diabetics. Targeted samples to dental professionals. Targeted Rx promotions, premiums and marketing materials. Targeted sampling to households with young children. |
Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing |
National National National National National National |
Varies by weight/size/target Varies by weight/size Varies by weight/size Varies by weight/size Varies based on target/weight/size Varies by weight/size |
| The Sunflower Group SamplePouch FastBag In-Store Services Sunset Sampling Event Marketing Services Sponsorship Activation |
Samples inserted into a pouch on a custom-printed newspaper delivery bag. Newspaper bag with samples that slide into an outside sleeve of the bag. National in-store and off-site demos. National mid-week in-store sampling demos. Turn-key booth, tent or intercept sampling events. Sampling via the “sampling rights” of existing event sponsorships. |
Daily Daily Weekly Monday, Thursday Daily Daily |
37MM 37MM 30M+ stores 27M stores National National |
From $175/M From $200/M From $120/six-hour store day From $99/four-hour store day Varies Varies |
| Supermarket of Savings Young Families Direct Mail New Baby Direct Mail Pre-School Direct Mail 50+ Active Adult Direct Mail |
Sampling targeting families with children 0 to 6 years old. Sampling targeting families with children 0 to 2 years old. Sampling targeting families with children 2 to 6 years old. Samples delivered in personally addressed envelopes to adults 50 to 65. |
Jan., April, July, Oct. Jan., April, July, Oct. Jan., April, July, Oct. Jan., Oct. |
12.5MM, four times per year 2.5MM, four times per year 10MM, four times per year 12.5MM, two times per year |
$35/M $35/M $35/M $35/M |
| TALK Marketing Co-op Sampling WOM Sampling |
Targeted co-op sampling. Targeted word of mouth sampling using TALK’s exclusive database and category exclusivity. |
Based on client needs Based on client needs |
Varies Varies |
Based on client need Based on client need |
| PromoWorks (888) 310-3555 • PROSource Direct (973) 492-3451 • Segment Promotions, Inc. (480) 214-3710 • Sky Marketing, LLC (954) 359-7797 • Specialized Promotions Network (SPN) (303) 777-4889 • StartSampling (773) 281-0454 • The Sunflower Group (800) 288-5085 • Supermarket of Savings (201) 307-8888 • TALK Marketing (973) 540-8333 | ||||
| COMPANY/PROGRAM | PROGRAM DESCRIPTION | DATES OFFERED | DISTRIBUTION | COST |
|---|---|---|---|---|
| TALK Marketing (cont’d) Senior Sampling Teen Sampling PTA Sampling Pharmaceutical Sampling Event Sampling Consumer Research Rapid Distribution Sampling Ethnic Sampling Direct Mail |
Target sampling to active adults 55+ using TALK’s exclusive database of clubs, groups and organizations. Target sampling to teens and tweens using TALK’s exclusive database of clubs, groups and organizations. Target sampling to PTAs and parents. Educational targeted sampling programs using TALK’s exclusive database of clubs, groups and organizations for OTC/DTC products. Targeted sampling program reaching large scale events and venues. Consumer research with pre, post, post with control, focus panels and consumer research studies Targeted sampling opportunities for soon to expire or surplus products at a discounted rate. Category exclusive Sampling using TALK’s database targeting ethnic consumers within specific clubs, groups/organizations and by ZIP code for community organizations. Targeted direct mail sampling. |
Based on client needs Based on client needs Based on client needs Based on client needs Based on client needs Based on client needs Based on client needs Based on client needs Based on client needs |
Varies Varies Varies Varies Varies Varies Varies Varies Varies |
Based on client need Based on client need Based on client need Based on client need Based on client need Based on client need Based on client need Based on client need Based on client need |
| Target Market Consulting College Back-to-School College End-of-Term College In-Store Display |
Hand-delivered samples in college bookstores during semester book rush. Hand-delivered samples in college bookstores during book buy-back Display dispensers in college bookstores during school term. |
Aug.-Sept., Jan.-Feb. Nov.-Dec., April-May Aug.-Dec., Jan.-May |
2MM 1MM 500M |
$250/M $125/M $100/M |
| Target Marketing Fair Co-op Taste Festival Co-op City/Commuter Co-op Special Event Sampling Hispanic Event Sampling |
Co-op sample bag hand-delivered to consumers at the top 40 state and county fairs. Co-op sample bag hand-delivered to consumers at major food festivals. Samples hand-delivered in business districts and commuter stations. Samples hand-delivered at events on a local, regional or national level. Samples hand-delivered at major Hispanic special events. |
Jan.-Nov. May-Oct. Quarterly Ongoing Ongoing |
2.5MM 2.5MM Up to 6.5MM Varies by event Varies by Event |
$95/M-$120/M $95/M-$120/M $90/M-$110/M Varies by event Varies by event |
| 360 Youth Campus Trial Pak Spring Essentials High/Middle School Sampling Elementary School Sampling Customized College Sampling Alloy & Delia’s Catalog Sampling CCS Catalog Sampling Amusement Park Sampling |
Co-op sample packs delivered to college students during fall back-to-school. Co-op sample packs delivered to college students during in the spring. Client customized sampling to teens and tweens in-school. Client customized sampling to kids 12 and under in-school. Samples to college students through a variety of on-campus venues with programs customized to meet specific client needs. Product samples to teen girls placed in outbound Alloy and Delia’s catalog orders. Samples to teen boys placed in outbound CCS catalog orders. Samples to kids, teens, moms and families at exit in 300+ amusement parks, water parks, theme parks and zoos. |
Aug.-Sept. March Aug.-June Aug.-June Aug.-May Ongoing Ongoing May-Oct. |
2.5MM, 1,100+ colleges 1MM, 700+ colleges Up to 9MM Up to 8MM Up to 3MM Up to 1.3MM Up to 800M Up to 75MM |
Starts at $60/M varies by weight/size Starts at $60/M varies by weight/size Starts at $75/M varies by weight/size Starts at $75/M varies by weight/size Starts at $70/M varies by weight/size Starts at $65/M varies by weight/size Starts at $65/M varies by weight/size Starts at $95/M varies by weight/size |
| Uniflex, Inc College Bag Inserts |
Samples placed in shopping bags used at college bookstores nationwide. | Aug.-Dec., Jan.-May | 6MM Fall, 4MM Winter | Starts at $35/M, varies by weight/quantity |
| United States Indoor Soccer Association USIndoor Network |
Sampling and custom programs to kids, teens and adults at 450+ indoor sports facilities. | Weekly/Monthly | 3MM National/regional/market | Varies by weight/size/quantity |
| Valassis Newspouch Polybag Newspac Insert Direct-to-Door Solo Direct Mail |
Solo newspaper delivery bag containing product sample in a heat-sealed pouch. Solo brochure with removable flat-pack samples inserted in promotion section. Printed polybags or boxes hung on doorknobs of targeted consumers. Targeted solo direct mail programs delivered based on grocery and other retailer’s consumer frequent shopper card data, purchased lists, customer databases and geographic/demographic information. |
Daily Daily Daily Daily |
40MM+ HHs 50MM+ HHs 51MM+ HHs National |
$190/M $125/M $155/M Varies by program |
| We Deliver America Mall Take-Ones Day Care Take-Ones Pre-Natal Classes College Take-Ones Retail Take-Ones Tourist Take-Ones Health Take-Ones Supermarket Take-Ones Business Traveler Take-Ones |
Take-one displays in high traffic exit areas inside 135 malls nationwide. Super Saver Family Pak delivered to 25,000 centers in a take-one display. Ride-along samples handed out in pre-natal classes. Take-one displays in high traffic college bulletin boards. Take-one displays in high traffic areas of pizza parlors, beauty/barber shops and other retail locations. Take-one displays in high traffic hotels, motels, RV lobbies, ski areas and other tourist locations. Take-one displays in pharmacies and doctor’s office waiting rooms. Take-one displays in high traffic supermarkets nationally. Take-one displays in high traffic airports, train stations, hotels and other business traveler locations. |
Jan., April, July, Oct. March, Oct. Jan., July Sept., Oct. Monthly Monthly Monthly Monthly Monthly |
5MM, four times per year 4MM, two times per year 1.2MM, two times per year 2MM 10MM 5MM 2.5MM 5MM 8MM |
$65/M $45/M $65/M $85/M $85/M $85/M $85/M $85/M $85/M |
| Windy City Sports Mag Bag Program Accenture Chicago Triathlon Bag Chicago 1/2 Marathon Bag |
Samples inserted in event goodie bags distributed at amateur sporting events. Samples inserted into goodie bags of triathlon participants. Samples inserted into goodie bags of marathon participants. |
April-Nov. Aug. 23 Sept. 6 |
60M+ 8000 8,500 |
$100/M $600 $400 |
| ZAG Marketing Teen and Tween Athletes Food Festivals Spring Break Casino Sampling Exclusive |
Product samples hand-delivered to 9- to 18-year-olds at sports camps, tournaments and related events throughout the U.S. Product samples hand-distributed to visitors at major food-related festivals nationwide, throughout the year. Product samples hand-distributed to vacationing college students at major beach clubs, bars, hotels and hot spots during Spring Break. Product samples hand-distributed to consumers inside many of the largest and most prestigious gaming casino’s nationwide. |
May-Sept. Year round March Year round |
Up to 500M Up to 5MM Up to 500M Up to 5MM |
Varies based on volume/quantity Varies based on volume/quantity Varies based on volume/quantity Varies based on volume/quantity |
| Target Market Consulting (906) 779-5407 • Target Marketing (631) 271-1130 • 360 Youth (609) 619-8726 • Uniflex, Inc (866)-730-0341 • United States Indoor Soccer Association (312) 321-4775 • Valassis (734) 591-4955 • We Deliver America (207) 307-8888 • Windy City Sports (312) 421-1551 • ZAG Marketing (908) 903-9009 | ||||
