Nike, Maybelline, Qantas Test Instagram Stories Full Screen Ads
Can’t afford a cool $5 million for a Super Bowl spot? Instagram may have the solution.
Instagram now has 150 million daily users and is on the path to monetize this growing audience.
For the first time, Instagram is offering marketers the opportunity to run immersive, full screen ads in Instagram Stories, which launched in August. More than 30 clients across the globe are testing the service—Nike, Maybelline New York, Qantas, Capital One, Buick and others, the company posted on its blog. Airbnb is using Instagram Stories to promote Trips on Airbnb, a new product that connects like-minded travelers with local experts through 15-second videos. Some 70% of Instagrammers follow a business, the company said.
In one Airbnb Trips video, title Miso Culture, travelers gather around a table to learn and prepare a meal, then sit down to enjoy it together.
Instagram also announced that Instagram Business Tools with include insights on stories like reach, impressions, replies and exits. Read the TechCrunch article …
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