Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event

Posted on by Chief Marketer Staff

Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times. Featuring virtual and in-person workouts, happy hours and sweepstakes throughout 2022, the program’s latest chapter invites virtual attendees to participate while treating in-person ones to group gatherings with food, live music, workouts, swag and a couple of free beers. Check out Event Marketer’s case study on the event here.


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