Indie Mobile Retailers to Get Free Online Ads
Ad-supported mobile content provider Myxer has launched a “$5 Million Giveaway” campaign, offering $5000 worth of free online advertising to the first 1000 independent mobile phone retailers who apply over the next year.
The ads, totaling $5 million in value, will be given in exchange for in-store promotions for Myxer’s mobile services via countertop displays.
The online ad inventory will include Web banner creation and placements and will be targeted in each phone retailer’s specific geographic area.
The ad-for-ad swap is intended to help independent phone retailers market themselves while promoting wireless data plan sign-ups, which are becoming the fastest-growing product offered by wireless carriers.
“It is a win-win situation,” Myxer CEO Myk Willis said in a statement. “Independent cell phone stores get free online advertising, and Myxer extends its brand reach to 1000 new retail locations and helps create a larger total available market for high-quality mobile content.”
Stores will be admitted to the Myxer giveaway campaign on a first-come, first served basis.
Myxer’s ad-supported Web site sends files, including ringtones and wallpapers, to registered users’ phones via SMS. The service currently has about 3 million users, up from 1 million in April, and downloads some 7 million items of content every month.
