Hot Dog
Posted on
by Chief Marketer Staff
The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the “Yo Quiero Taco Bell” plush Chihuahua self-liquidators are about to sell out, according to Irvine, CA-based Taco Bell.
“We’re absolutely thrilled with our partnership with Applause, Inc.,” says Taco Bell spokesperson Lauri Gannon of the company’s Woodland Hills, CA-based supplier.
For the “Yo Quiero Taco Bell” promo, Applause approached the chain with the plush toy idea, produced various designs and then manufactured nearly 23 million talking Chihuahuas – all within two-and-a-half months.
Selling at prices from $2.99 to $3.99, these promotion pieces proved “fast food sales powerhouses,” says Applause senior vp Dave Czerwinski.
