->

Consumer Marketing

->

GRIZZARD VETERANS

GRIZZARD VETERANS

Posted on September 1, 1999 by Chief Marketer Staff

Marketing Services Group, Inc. acquired Atlanta-based Grizzard Communications, a network of promotions and communications companies that includes Grizzard Advertising. The half-cash, half-stock transaction is valued at $100 million. New York City-based MSGI is partly owned by General Electric Co.’s GE Equity and Internet venture capitalist CMGI, Inc. Grizzard’s clients include MBNA America Bank and the American Red Cross. The combined business will have $200 million in yearly sales.

Related Posts

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

April 26, 2024 by Russ Napolitano - AI

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

April 5, 2024 by Chief Marketer Staff - Futbol

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

April 5, 2024 by Kaylee Hultgren - Event Marketing

Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

March 29, 2024 by Chief Marketer Staff - Brand Engagement

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

March 29, 2024 by Kaylee Hultgren - CMO

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

March 15, 2024 by Kaylee Hultgren - Apple Vision Pro

Six Solid Brand Activations at SXSW 2024

March 15, 2024 by Chief Marketer Staff - Event Marketing

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

Experiential Inspiration: 15 Brand Activations from the Super Bowl

March 8, 2024 by Chief Marketer Staff - Brand Engagement

How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year

March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!