Entertainment Tie-Ins Aligning the brand with a hot media property can bring short-term sales boosts and long-term goodwill, which is why every marketer with a pulse is eyeing tie-in deals these days. promo honors the best alliances of the past year in the first Entertainment Marketing Awards. Special pullout section.
Media 2000: Special Events Marketers enjoy hitting the road to spread the word about their brands. But you don’t have to sponsor the Rolling Stones latest tour to make the brand mobile – you can create your own event.
Premium Incentive Strategies How do promos with premiums compare with campaigns that don’t use them? What’s the secret for building a points-for-prizes program that sells and builds brand? promo answers these and other questions in its annual look at premiums and incentives. Featuring a spotlight on top premium offers, including IMRA’s 1998 Gold Key winners.