Underwear as Outerwear: Has Victoria’s Secret Gone too Far?
Victoria’s Secret is drawing the ire of some as its new ad campaign shows women wearing its lingerie out on the streets as clothing.
The campaign, “The New (Un) Dress Code: Take it outside in edgy satin & lace.” shows women pairing lace bodysuits with a pair of jeans, mini bustiers with an open jacket and skirt and other lingerie as complements to everyday outfits.
The brand posted some of the ads on its Facebook page and immediately began to draw comments like this relatively tame one: “Bring back real clothes if you want your product to be seen in public.”
However, Victoria’s Secret may be on to something. Over the last several years, young women have been mixing and matching lingerie pieces with their everyday clothes. Underwear as outwear is a bona fide fashion trend as documented by American-based fashion, style and beauty website Refinery29 back in 2014.
