Leveraging ABM to Boost Sales & Marketing Synergy

Posted on by Beth Negus Viveiros

education-based marketingAccount based marketing (ABM) is no longer just an option. It is a critical component of every B2B marketer’s toolbox.

Ninety-seven percent of marketers achieve a higher ROI with ABM than any other marketing initiative, according to Alterra Group. By leveraging ABM technology, marketers can grow revenue, strengthen connections between marketing and sales, and create more engaging interactions with both customers and prospects.

Join us on Thursday, Nov. 10 at 2 pm ET for a free webinar, “Improve Sales and Marketing Collaboration.” Forrester Analyst Mary Shea and Marketo’s Mike Telem will share ideas on how companies can structure ABM in their organization’s to ensure revenue growth and create repeatable, collaborative processes—including account selection—to align sales and marketing.

Shean and Telem will walk attendees through an operating model for creating a successful ABM strategy, from creating a pilot group and a set of target accounts, to appointing corresponding sales/marketing executives for those accounts, building trust between marketing and sales, clarifying roles and responsibility, aligning expectations and defining both qualitative and quantitative metrics.

To register to watch on Nov. 10 (or on-demand at a later date), click here.


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