Topic | Email Marketing

These B2B marketing stories were the most read so far this year.

Insights on how to make an email marketing program more efficient and successful.

The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.