Channel | Demand Gen

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.

Marketers to realize that humans need data as much as data needs humans. Here’s why.

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.