Channel | Demand Gen

While ecommerce and web services are clearly still a huge driver for the online titan, advertising revenue is a big part of the future for Amazon.

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how.

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.

Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.