Channel | Demand Gen

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.

Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.

Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

Here are four tips to help prove the value of PR in marketing to your company's c-suite.

B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.