Channel | Demand Gen

Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.

ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.

Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.