Channel | Demand Gen

Here's five flaws you need to avoid to write a winning sales proposal and close the deal.

SEO results can be improved by up to 10 times with a strong content marketing strategy.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

Video is great for creating social engagement, but it can also be a powerful customer service tool.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.