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Consumer Marketing

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Absolut Marketing VP Matt Foley on Activating in the Metaverse

Absolut Marketing VP Matt Foley on Activating in the Metaverse

Posted on May 19, 2023 by Chief Marketer Staff

In the metaverse marketing space, first-mover Absolut has seen value in experimenting with Web3 activations, despite some marketers’ mixed feelings about investing such experiences. In an article for PRNEWS, VP of Marketing Matt Foley discusses the brand’s metaverse strategy, approach to measurement and the company’s plans for the future

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